Xinhe Zhuang

The global mobile phone market is becoming saturated, especially in developed economies where phone makers are competing for market share in an increasingly ‘red ocean’. In contrast, the African market for mobile phones has huge growth potential given a fast-expanding population and high proportion of young people, yet relatively low rate of mobile phone penetration.

Published 27 Jul 2020

Reference 6590

Topic Strategy

Industry Telecommunications

Region Africa

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