V. (Paddy)-Padmanabhan-12852_19.jpg

V. (Paddy) Padmanabhan

Professor of Marketing

FWD is a young home-grown entrant in the Asian insurance market, which is dominated by giants such as AIA, Manulife, Prudential and AXA. Its mission is to change the way people feel about insurance by leveraging technology to create relevant products, make the buying process more efficient, customer- and distributor-friendly, and then scale up the business.

Published 14 May 2025

Reference 6928

Topic Strategy

Industry Insurance

Region Asia

View case

FWD is a young home-grown entrant in the Asian insurance market, which is dominated by giants such as AIA, Manulife, Prudential and AXA. Its mission is to change the way people feel about insurance by leveraging technology to create relevant products, make the buying process more efficient, customer- and distributor-friendly, and then scale up the business.

Published 14 May 2025

Reference 6928

Topic Strategy

Industry Insurance

Region Asia

View case

FWD is a young home-grown entrant in the Asian insurance market, which is dominated by giants such as AIA, Manulife, Prudential and AXA. Its mission is to change the way people feel about insurance by leveraging technology to create relevant products, make the buying process more efficient, customer- and distributor-friendly, and then scale up the business.

Published 14 May 2025

Reference 6928

Topic Strategy

Industry Insurance

Region Asia

View case

Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

Published 26 Aug 2024

Reference 6859

Topic Leadership & Organisations

Industry Computer Networking Information Technology and Services

Region Asia

View case

Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

Published 26 Aug 2024

Reference 6859

Topic Leadership & Organisations

Industry Computer Networking Information Technology and Services

Region Asia

View case

Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

The case focuses on the challenges facing Arenga Rainforest Sugar, a non-profit organization in Indonesia, as it re-thinks its business model. The product (rainforest sugar) supports sustainable agriculture, unlike traditional plantation-driven models (for palm oil and rubber).

Published 28 Jun 2019

Reference 6485

Topic Operations

Industry Food and Beverages Production

Region Asia

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In 2013, Victoria Murtazina, Senior Global Brand Director at Unilever, is preparing a team meeting to launch the first truly innovative packaging in the deodorant category for decades - “compressed” technology – as a way to reduce the carbon footprint of aerosol deodorants without undermining product quality or user habits.

Published 24 Jul 2017

Reference 6263

Topic Marketing

Industry Cosmetics

Region Europe

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Promoted to manager of the Studio Cloud Tech government vertical commercial sales force in EMEA (covering North-Central Europe, Eastern-Southern Europe, Germany, France, Britain, Africa, Arab Nations and the Middle East), Sam Hanover is moving to London from his position as product manager at the cloud products division in Seattle.

Published 26 Jun 2017

Reference 6279

Topic Marketing

Industry Computer Software

Region Global

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Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

Published 26 Aug 2024

Reference 6859

Topic Leadership & Organisations

Industry Computer Networking Information Technology and Services

Region Asia

View case

The case focuses on the challenges facing Arenga Rainforest Sugar, a non-profit organization in Indonesia, as it re-thinks its business model. The product (rainforest sugar) supports sustainable agriculture, unlike traditional plantation-driven models (for palm oil and rubber).

Published 28 Jun 2019

Reference 6485

Topic Operations

Industry Food and Beverages Production

Region Asia

View case

Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

Published 23 Jun 2014

Reference 5981

Topic Marketing

Industry Food and Beverages Production

Region Asia

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APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.

Published 01 Apr 2003

Reference 5094

Topic Marketing

Industry Food and Beverages Production

Region Asia

View case

Applied Microeconomics and Game Theory, Pricing, Retailing, Distribution Channels and Supply Chain Management, Services Marketing and Management