V. (Paddy) Padmanabhan

Professor of Marketing

Email paddy.padmanabhan@insead.edu

Find out more about the author

Cases from same author
Cases with Extra

Rainforest Gold: From NGO to Social Enterprise

By Sameer Hasija, Dominique Lecossois, V. (Paddy) Padmanabhan, Wina Andreini, Frederik Gerner, Nandini Vijayaraghavan

The case focuses on the challenges facing Arenga Rainforest Sugar, a non-profit organization in Indonesia, as it re-thinks its business model. The product (rainforest sugar) supports sustainable agriculture, unlike traditional plantation-driven models (for palm oil and rubber).

Published 28 Jun 2019

Reference 6485

Topic Operations

Industry Food and Beverages Production

Region Asia

Rainforest Gold: From NGO to Social Enterprise

By Sameer Hasija, Dominique Lecossois, V. (Paddy) Padmanabhan, Wina Andreini, Frederik Gerner, Nandini Vijayaraghavan
Published 28 Jun 2019
Reference 6485
Topic Operations
Region Asia
Industry Food and Beverages Production

The case focuses on the challenges facing Arenga Rainforest Sugar, a non-profit organization in Indonesia, as it re-thinks its business model. The product (rainforest sugar) supports sustainable agriculture, unlike traditional plantation-driven models (for palm oil and rubber).

Unilever (A): Small Can, Big Impact

By V. (Paddy) Padmanabhan, Tania Thenabadu

In 2013, Victoria Murtazina, Senior Global Brand Director at Unilever, is preparing a team meeting to launch the first truly innovative packaging in the deodorant category for decades - “compressed” technology – as a way to reduce the carbon footprint of aerosol deodorants without undermining product quality or user habits.

Published 24 Jul 2017

Reference 6263

Topic Marketing

Industry Cosmetics

Region Europe

Unilever (A): Small Can, Big Impact

By V. (Paddy) Padmanabhan, Tania Thenabadu
Published 24 Jul 2017
Reference 6263
Topic Marketing
Region Europe
Industry Cosmetics

In 2013, Victoria Murtazina, Senior Global Brand Director at Unilever, is preparing a team meeting to launch the first truly innovative packaging in the deodorant category for decades - “compressed” technology – as a way to reduce the carbon footprint of aerosol deodorants without undermining product quality or user habits.

Studio Cloud Tech

By Leonard M. Lodish, V. (Paddy) Padmanabhan, Lisa Cain

Promoted to manager of the Studio Cloud Tech government vertical commercial sales force in EMEA (covering North-Central Europe, Eastern-Southern Europe, Germany, France, Britain, Africa, Arab Nations and the Middle East), Sam Hanover is moving to London from his position as product manager at the cloud products division in Seattle.

Published 26 Jun 2017

Reference 6279

Topic Marketing

Industry Computer Software

Region Global

Studio Cloud Tech

By Leonard M. Lodish, V. (Paddy) Padmanabhan, Lisa Cain
Published 26 Jun 2017
Reference 6279
Topic Marketing
Region Global
Industry Computer Software

Promoted to manager of the Studio Cloud Tech government vertical commercial sales force in EMEA (covering North-Central Europe, Eastern-Southern Europe, Germany, France, Britain, Africa, Arab Nations and the Middle East), Sam Hanover is moving to London from his position as product manager at the cloud products division in Seattle.

Jebsen and Jessen SEA: Dealing with the Unkindest Cut

By V. (Paddy) Padmanabhan, Jean Wee

The case describes the problem faced by Jebsen & Jessen, South East Asia (J&J SEA), when a long-time supplier from Europe decides to take back the distribution rights for the region and distribute their products directly to their customers. J&J therefore needs to look for other suppliers of forklift trucks.

Published 24 Mar 2016

Reference 6196

Topic Operations

Region Asia

Jebsen and Jessen SEA: Dealing with the Unkindest Cut

By V. (Paddy) Padmanabhan, Jean Wee
Published 24 Mar 2016
Reference 6196
Topic Operations
Region Asia

The case describes the problem faced by Jebsen & Jessen, South East Asia (J&J SEA), when a long-time supplier from Europe decides to take back the distribution rights for the region and distribute their products directly to their customers. J&J therefore needs to look for other suppliers of forklift trucks.

Eastern Condiments Private Limited (A)

By V. (Paddy) Padmanabhan, Indira Pant

Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

Published 23 Jun 2014

Reference 5981

Topic Marketing

Industry Food and Beverages Production

Region Asia

Eastern Condiments Private Limited (A)

By V. (Paddy) Padmanabhan, Indira Pant
Published 23 Jun 2014
Reference 5981
Topic Marketing
Region Asia
Industry Food and Beverages Production

Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

Eastern Condiments Private Limited (B)

By V. (Paddy) Padmanabhan, Indira Pant

Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

Published 23 Jun 2014

Reference 5981

Topic Marketing

Industry Food and Beverages Production

Region Asia

Eastern Condiments Private Limited (B)

By V. (Paddy) Padmanabhan, Indira Pant
Published 23 Jun 2014
Reference 5981
Topic Marketing
Region Asia
Industry Food and Beverages Production

Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

Eastern Condiments Private Limited (C)

By V. (Paddy) Padmanabhan, Indira Pant

Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

Published 23 Jun 2014

Reference 5981

Topic Marketing

Industry Food and Beverages Production

Region Asia

Eastern Condiments Private Limited (C)

By V. (Paddy) Padmanabhan, Indira Pant
Published 23 Jun 2014
Reference 5981
Topic Marketing
Region Asia
Industry Food and Beverages Production

Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

Airpork - From Zero to Hero: What Next?

By V. (Paddy) Padmanabhan, Ulla Fionna

APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.

Published 01 Apr 2003

Reference 5094

Topic Marketing

Industry Food and Beverages Production

Region Asia

Airpork - From Zero to Hero: What Next?

By V. (Paddy) Padmanabhan, Ulla Fionna
Published 01 Apr 2003
Reference 5094
Topic Marketing
Region Asia
Industry Food and Beverages Production

APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.

Eastern Condiments Private Limited (A)

By V. (Paddy) Padmanabhan, Indira Pant

Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

Published 23 Jun 2014

Reference 5981

Topic Marketing

Industry Food and Beverages Production

Region Asia

Eastern Condiments Private Limited (A)

By V. (Paddy) Padmanabhan, Indira Pant
Published 23 Jun 2014
Reference 5981
Topic Marketing
Region Asia
Industry Food and Beverages Production

Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

Airpork - From Zero to Hero: What Next?

By V. (Paddy) Padmanabhan, Ulla Fionna

APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.

Published 01 Apr 2003

Reference 5094

Topic Marketing

Industry Food and Beverages Production

Region Asia

Airpork - From Zero to Hero: What Next?

By V. (Paddy) Padmanabhan, Ulla Fionna
Published 01 Apr 2003
Reference 5094
Topic Marketing
Region Asia
Industry Food and Beverages Production

APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.

Applied Microeconomics and Game Theory