V. (Paddy)-Padmanabhan-12852_30.jpg

V. (Paddy) Padmanabhan

Professor of Marketing

The first case in this three-part case study focuses on Andy Lee and his journey in building Alorica into a top-tier global BPO service provider that manages its client’s entire customer experience including sales and after-sales service. This labor-intensive business is faced with comprehensive digital disruption with the arrival of Chat GPT in late 2022.

Published 16 Jan 2026

Reference 7075

Topic Entrepreneurship

Industry Consumer Services Outsourcing/Offshoring

Region North America

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The second case in the series details the steps that Andy and Anand scripted to build Crescendo.AI which would leverage the disruptive power of AI to create a whole new way to deliver customer experience.

Published 16 Jan 2026

Reference 7075

Topic Entrepreneurship

Industry Consumer Services Outsourcing/Offshoring

Region North America

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From the late 1980s to the mid-2000s, Nokia was a high-performing innovation machine, the leading manufacturer of mobile phones, and a pioneer of handset technology and functionality. In 2008, it was the world’s largest manufacturer of mobile phones with a 40% market share.

Published 15 Dec 2025

Reference 7010

Topic Strategy

Industry Telecommunications

Region Global

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FWD is a young home-grown entrant in the Asian insurance market, which is dominated by giants such as AIA, Manulife, Prudential and AXA. Its mission is to change the way people feel about insurance by leveraging technology to create relevant products, make the buying process more efficient, customer- and distributor-friendly, and then scale up the business.

Published 14 May 2025

Reference 6928

Topic Strategy

Industry Insurance

Region Asia

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FWD is a young home-grown entrant in the Asian insurance market, which is dominated by giants such as AIA, Manulife, Prudential and AXA. Its mission is to change the way people feel about insurance by leveraging technology to create relevant products, make the buying process more efficient, customer- and distributor-friendly, and then scale up the business.

Published 14 May 2025

Reference 6928

Topic Strategy

Industry Insurance

Region Asia

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FWD is a young home-grown entrant in the Asian insurance market, which is dominated by giants such as AIA, Manulife, Prudential and AXA. Its mission is to change the way people feel about insurance by leveraging technology to create relevant products, make the buying process more efficient, customer- and distributor-friendly, and then scale up the business.

Published 14 May 2025

Reference 6928

Topic Strategy

Industry Insurance

Region Asia

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Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

Published 26 Aug 2024

Reference 6859

Topic Leadership & Organisations

Industry Computer Networking Information Technology and Services

Region Asia

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Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

Published 26 Aug 2024

Reference 6859

Topic Leadership & Organisations

Industry Computer Networking Information Technology and Services

Region Asia

View

Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

FWD is a young home-grown entrant in the Asian insurance market, which is dominated by giants such as AIA, Manulife, Prudential and AXA. Its mission is to change the way people feel about insurance by leveraging technology to create relevant products, make the buying process more efficient, customer- and distributor-friendly, and then scale up the business.

Published 14 May 2025

Reference 6928

Topic Strategy

Industry Insurance

Region Asia

View

Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

Published 26 Aug 2024

Reference 6859

Topic Leadership & Organisations

Industry Computer Networking Information Technology and Services

Region Asia

View

The case focuses on the challenges facing Arenga Rainforest Sugar, a non-profit organization in Indonesia, as it re-thinks its business model. The product (rainforest sugar) supports sustainable agriculture, unlike traditional plantation-driven models (for palm oil and rubber).

Published 28 Jun 2019

Reference 6485

Topic Operations

Industry Food and Beverages Production

Region Asia

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Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

Published 23 Jun 2014

Reference 5981

Topic Marketing

Industry Food and Beverages Production

Region Asia

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APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.

Published 01 Apr 2003

Reference 5094

Topic Marketing

Industry Food and Beverages Production

Region Asia

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Applied Microeconomics and Game Theory, Pricing, Retailing, Distribution Channels and Supply Chain Management, Services Marketing and Management