V. (Paddy) Padmanabhan

Professor of Marketing
Email paddy.padmanabhan@insead.edu
The case focuses on the challenges facing Arenga Rainforest Sugar, a non-profit organization in Indonesia, as it re-thinks its business model. The product (rainforest sugar) supports sustainable agriculture, unlike traditional plantation-driven models (for palm oil and rubber).

Published 28 Jun 2019

Reference 6485

Topic Operations

Industry Food and Beverages Production

Region Asia

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In 2013, Victoria Murtazina, Senior Global Brand Director at Unilever, is preparing a team meeting to launch the first truly innovative packaging in the deodorant category for decades - “compressed” technology – as a way to reduce the carbon footprint of aerosol deodorants without undermining product quality or user habits.

Published 24 Jul 2017

Reference 6263

Topic Marketing

Industry Cosmetics

Region Europe

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Promoted to manager of the Studio Cloud Tech government vertical commercial sales force in EMEA (covering North-Central Europe, Eastern-Southern Europe, Germany, France, Britain, Africa, Arab Nations and the Middle East), Sam Hanover is moving to London from his position as product manager at the cloud products division in Seattle.

Published 26 Jun 2017

Reference 6279

Topic Marketing

Industry Computer Software

Region Global

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The case describes the problem faced by Jebsen & Jessen, South East Asia (J&J SEA), when a long-time supplier from Europe decides to take back the distribution rights for the region and distribute their products directly to their customers. J&J therefore needs to look for other suppliers of forklift trucks.

Published 24 Mar 2016

Reference 6196

Topic Operations

Region Asia

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Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

Published 23 Jun 2014

Reference 5981

Topic Marketing

Industry Food and Beverages Production

Region Asia

View case
Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

Published 23 Jun 2014

Reference 5981

Topic Marketing

Industry Food and Beverages Production

Region Asia

View case
Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

Published 23 Jun 2014

Reference 5981

Topic Marketing

Industry Food and Beverages Production

Region Asia

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APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.

Published 01 Apr 2003

Reference 5094

Topic Marketing

Industry Food and Beverages Production

Region Asia

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Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

Published 23 Jun 2014

Reference 5981

Topic Marketing

Industry Food and Beverages Production

Region Asia

View case
APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.

Published 01 Apr 2003

Reference 5094

Topic Marketing

Industry Food and Beverages Production

Region Asia

View case
Applied Microeconomics and Game Theory