Nana von Bernuth

Adjunct Professor
Email nana.vonbernuth@insead.edu
In mid-2011, Steven Birdsall, then a 46-year old senior vice president at SAP, revives and scales up a neglected line of packaged software called Rapid Deployment Solutions (RDS), within the global $20 billion software giant.

Published 20 Dec 2013

Reference 6022

Topic Entrepreneurship

Region Global

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This case details the transformation of UK consumer goods company Reckitt Benckiser from 1999 to 2010, during which time CEO Bart Becht and his team attained exceptional growth, profits and stock market performance.

Published 20 Apr 2011

Reference 5686

Topic Strategy

Region Europe

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This case dscribes how Henkel's CEO, Ulrich Lerner, tried to transform the company during his tenure from 2000 to 2008. Although he partially succeeded in transforming several parts of the company, industry peers (notably Reckitt Benckiser in the UK) achieved far better results during the same period.

Published 26 Jul 2010

Reference 5707

Topic Strategy

Region Europe

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