Transforming Reckitt Benckiser

Published 20 Apr 2011
Reference 5686
Topic Strategy
Industry Consumer Goods
Region Europe
Length 25 page(s)

This case details the transformation of UK consumer goods company Reckitt Benckiser from 1999 to 2010, during which time CEO Bart Becht and his team attained exceptional growth, profits and stock market performance.

Teaching objectives

To learn how a CEO can transform a company and attain long-term profitable growth.

  • Leadership
  • Growth
  • Sustainability
  • RD0311
  • AR1011
  • AR2011
  • European Competitiveness
  • Europe