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Transforming Reckitt Benckiser

By Morten T. Hansen,  Herminia Ibarra,  Nana von Bernuth
Published 20 Apr 2011
Reference 5686
Topic Strategy
Industry Consumer Goods
Region Europe
Length 25 page(s)
Language English
Inspection copy
6.00
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Summary

This case details the transformation of UK consumer goods company Reckitt Benckiser from 1999 to 2010, during which time CEO Bart Becht and his team attained exceptional growth, profits and stock market performance.

Teaching objectives

To learn how a CEO can transform a company and attain long-term profitable growth.

Keywords
  • Leadership
  • Growth
  • Sustainability
  • RD0311
  • AR1011
  • AR2011
  • European Competitiveness
  • Europe
About the authors
Hansen

Morten T. Hansen

Ibarra

Herminia Ibarra

von Bernuth

Nana von Bernuth


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