Philipp Leutiger, founded in 1999, is a frontrunner in providing mobile payment services in Germany and other European countries. The case discusses the development and roll- out of the m-payment services, the business model and marketing approach used, the technological and organizational challenges that the company faced as well as the sustainability of the paybox competitive position.

Published 01 Jan 2003

Reference 5054

Topic Operations

Industry Information Services

Region Europe

View case