Claudia Loebbecke

The Bertelsmann-owned French book club, France Loisirs, has successfully operated a subscription-based business model delivering a remarkably high profit margin. Considering rising economic pressure and a declining member base, the case introduces the club's basic business principles and summarizes strategic options for sustainability and further growth from a top management perspective.

Published 18 Dec 2002

Reference 5075

Topic Strategy

Industry Retail Media Production

Region Europe

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Please refer to part A for the abstract

Published 18 Dec 2002

Reference 5075

Topic Strategy

Industry Retail Media Production

Region Europe

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The case describes an IT innovation driven by the necessity to better satisfy customer service requirements. The core of this application is the Customer Input Terminal, a bilingual (Chinese/English) hand-held computer with integrated communications and fund transfer capabilities, which allows customers to send their bets for horse races in Hong Kong from anywhere in the world.

Published 01 Jan 1993

Reference 4328

Topic Operations

Industry Gambling & Casinos

Region Asia

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The case focuses on the key role that information technology has played for the growth of CompuNet AG. The corporate IT platform allows all employees not only to share information (about competitors, customers and products), but also to exchange ideas and augment each others knowledge and expertise.

Published 01 Jan 1993

Reference 4417

Topic Operations

Industry Information Services

Region Europe

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