Reshaping the Book Industry or Back to Basics? (B) The Case of France Loisirs

Published 18 Dec 2002
Reference 5075
Topic Strategy
Industry Retail Media Production
Region Europe
Summary

Please refer to part A for the abstract

Keywords
  • Strategy
  • Media
  • Business model
  • Commitment business
  • Retailing
  • Management
  • Industry and business analysis
  • Customer service
  • Marc Oliver Sommer