Wolfgang Ulaga

Senior Affiliate Professor of Marketing
Email wolfgang.ulaga@insead.edu
WeWork has seen a decade of growth with a disruptive new service business model in a rapidly transforming industry: shared office space for start-ups (and increasingly for big companies) thanks to its understanding of workplace trends such as the ‘gig’ economy, the rise of millennials and Generation Z in the workforce, more collaborative office work and tech-enabled mobility of employees.

Published 02 May 2019

Reference 6488

Topic Marketing

Region Global

View case
B2B Customer Value Management