PakTek-Artios: Unleashing Growth in B2B Business Relationships - Interactive Version
The PakTek–Artios LiveCase creates a dynamic scenario in which learners assess a B2B customer-supplier relationship and identify opportunities for its improvement in order to generate increased value and growth for both companies.
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By 
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Published 26 Aug 2025
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Reference 6994
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Topic Marketing
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Region Global
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Industry Package/Freight Delivery
The PakTek–Artios LiveCase creates a dynamic scenario in which learners assess a B2B customer-supplier relationship and identify opportunities for its improvement in order to generate increased value and growth for both companies.
Subscription-Based Business Model Innovation, Recurring Revenue Models, B2B Service-Growth Strategies, Servitization, Product-to-Service Salesforce Transformation, Customer Solution Selling, Service Business Model Innovation, Free-to-Fee Service Pricing, Digital Transformation in Industrial Companies, B2B Customer Value Management, B2B Data Monetization (Commercialization) Strategies, Strategies B2B Customer Value Management