Wolfgang Ulaga

Senior Affiliate Professor of Marketing
This industry note introduces the world of insurance and the principles on which the industry works, with a focus on property and casualty (P&C) insurance in 2019. It explains the core elements of insurers’ business models and how they make money. It describes different types of insurance companies, the key industry players, and how distribution channels are organized.

Published 03 Dec 2020

Reference 6605

Topic Strategy

Industry Insurance

Region Global

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This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

Published 01 Jul 2020

Reference 6597

Topic Marketing

Industry Insurance

Region Global

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WeWork has seen a decade of growth with a disruptive new service business model in a rapidly transforming industry: shared office space for start-ups (and increasingly for big companies) thanks to its understanding of workplace trends such as the ‘gig’ economy, the rise of millennials and Generation Z in the workforce, more collaborative office work and tech-enabled mobility of employees.

Published 02 May 2019

Reference 6488

Topic Marketing

Region Global

View case
This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

Published 01 Jul 2020

Reference 6597

Topic Marketing

Industry Insurance

Region Global

View case
B2B Customer Value Management