Joerg Niessing

Senior Affiliate Professor of Marketing
The case looks at the enormous disruption affecting the entire automotive industry through the eyes of a recently hired CRM expert at the British premium car maker Jaguar Land Rover who keeps the marketing team grounded by taking a customer-centric approach.

Published 18 Jun 2021

Reference 6354

Topic Marketing

Industry Automotive

Region Global

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In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

Published 18 Jun 2021

Reference 6198

Topic Marketing

Industry Higher Education

Region Global

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In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

Published 18 Jun 2021

Reference 6198

Topic Marketing

Industry Higher Education

Region Global

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Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.

Published 01 Jul 2020

Reference 6592

Topic Strategy

Industry Retail

Region Middle-East

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In October 2012, Dmitry Kuznetsov was appointed Country Marketing Director for Google Russia (Google RU). His primary objective was to propel Google RU ahead of the local champion Yandex, to the number one position in the Russian internet search market, leveraging Google’s digital intelligence and analytics products to win clients in a B2B setting.

Published 18 Feb 2020

Reference 6557

Topic Marketing

Industry Computer Networking

Region Europe

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In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

Published 28 Jun 2019

Reference 6399

Topic Marketing

Industry Food and Beverages Production

Region Global

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At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).

Published 22 May 2019

Reference 6439

Topic Strategy

Industry Automotive

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At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).

Published 02 May 2019

Reference 6439

Topic Strategy

Industry Automotive

Region Europe

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WeWork has seen a decade of growth with a disruptive new service business model in a rapidly transforming industry: shared office space for start-ups (and increasingly for big companies) thanks to its understanding of workplace trends such as the ‘gig’ economy, the rise of millennials and Generation Z in the workforce, more collaborative office work and tech-enabled mobility of employees.

Published 02 May 2019

Reference 6488

Topic Marketing

Region Global

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The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.

Published 22 Mar 2019

Reference 6241

Topic Marketing

Industry Leisure, Travel and Tourism

Region Global

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Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.

Published 01 Jul 2020

Reference 6592

Topic Strategy

Industry Retail

Region Middle-East

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In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

Published 28 Jun 2019

Reference 6399

Topic Marketing

Industry Food and Beverages Production

Region Global

View case
At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).

Published 02 May 2019

Reference 6439

Topic Strategy

Industry Automotive

Region Europe

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In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

Published 11 Oct 2017

Reference 6198

Topic Marketing

Industry Higher Education

Region Global

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The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.

Published 29 Mar 2017

Reference 6289

Topic Marketing

Industry E-Learning

Region Europe

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In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.

Published 27 Feb 2017

Reference 6129

Topic Marketing

Industry Telecommunications Wireless Banking

Region Global

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Paris-based S.T.Dupont is engaged in the manufacture, marketing and sale of luxury goods for men and women, including lighters, pens, jewelry, leather goods, eyewear, watches, belts, fragrances and casual and formal attire. Founded in 1872 by an entrepreneurial French photographer and carriage-maker, the company began making luxury leather luggage for wealthy aristocrats.

Published 30 Jan 2017

Reference 6208

Topic Marketing

Industry Retail

Region Global

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Digital Transformation, Digital Strategy, Digital Customer Experience, Digital Marketing, Brand Management, Marketing Management, Customer Intelligence, Marketing Analytics