Laurence Capron

Professor of Strategy
Email laurence.capron@insead.edu
At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).

Published 22 May 2019

Reference 6439

Topic Strategy

Industry Automotive

View case
At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).

Published 02 May 2019

Reference 6439

Topic Strategy

Industry Automotive

Region Europe

View case
The case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant.

Published 03 Jul 2017

Reference 5669

Topic Strategy

Region North America

View case
This case provides an update of Hero Group and Honda Motor Company’s strategies in the two-wheeler market in India following the break-up of their joint venture. It enables the reader to understand the capability building approach for each partner post-alliance dissolution and to reflect on the dynamics of relationships between two former allies turned rivals.

Published 26 Sep 2016

Reference 6176

Topic Strategy

Region Asia

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AMEC is a UK stock listed company, specialized in engineering services, and globally active. Between 2005 and 2010 it divested half of its business and doubled its value. Under pressure from the financial markets, AMEC needs to decide what to do next.

Published 25 Mar 2013

Reference 5884

Topic Strategy

Industry Construction

Region Global

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Bell Canada, a publicly listed Canadian telecom firm, receives takeover offers from LBO (leveraged buyout) firms. A strategic acquirer, Telus, is also potentially interested.

Published 28 Jan 2013

Reference 5737

Topic Economics & Finance

Industry Investment Management

Region North America

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After the transformation of Lloyds Bank from an unfocused and underperforming group to a focused highly-performing bank under Brian Pitman (1983-1996), the incoming CEO takes on the challenge of redefining the bank’s strategy and operations, facing difficult choices regarding the firm’s scope and internationalization.

Published 30 Jan 2012

Reference 5713

Topic Strategy

Industry Financial Services

Region Europe

View case
After the transformation of Lloyds Bank from an unfocused and underperforming group to a focused highly-performing bank under Brian Pitman (1983-1996), the incoming CEO takes on the challenge of redefining the bank’s strategy and operations, facing difficult choices regarding the firm’s scope and internationalization.

Published 30 Jan 2012

Reference 5713

Topic Strategy

Industry Financial Services

Region Europe

View case
After the transformation of Lloyds Bank from an unfocused and underperforming group to a focused highly-performing bank under Brian Pitman (1983-1996), the incoming CEO takes on the challenge of redefining the bank’s strategy and operations, facing difficult choices regarding the firm’s scope and internationalization.

Published 30 Jan 2012

Reference 5713

Topic Strategy

Industry Financial Services

Region Europe

View case
The case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant.

Published 25 Mar 2010

Reference 5669

Topic Strategy

Industry Telecommunications Capital Markets

Region North America

View case
At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).

Published 02 May 2019

Reference 6439

Topic Strategy

Industry Automotive

Region Europe

View case
Bell Canada, a publicly listed Canadian telecom firm, receives takeover offers from LBO (leveraged buyout) firms. A strategic acquirer, Telus, is also potentially interested.

Published 28 Jan 2013

Reference 5737

Topic Economics & Finance

Industry Investment Management

Region North America

View case
Mergers and Acquisitions