Nir Brueller

The case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant.

Published 03 Jul 2017

Reference 5669

Topic Strategy

Region North America

View case
The case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant.

Published 25 Mar 2010

Reference 5669

Topic Strategy

Industry Telecommunications Capital Markets

Region North America

View case