Adrian Buss

Visiting Professor
The case examines the strategic rationale for the acquisition of The Body Shop – from the perspective of the buyer (Natura) and the seller (L’Oréal) – with an emphasis on the study strategic fit, synergies, and integration challenges.

Published 21 Oct 2022

Reference 6678

Topic Strategy

Industry Cosmetics

Region Europe

View case
Theoretical and Empirical Asset Pricing, Incomplete Markets, Financial Market Frictions, International Finance, Financial Regulation