Julia Bodner

PhD Candidate in Strategy
At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).

Published 02 May 2019

Reference 6439

Topic Strategy

Industry Automotive

Region Europe

View case
At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).

Published 02 May 2019

Reference 6439

Topic Strategy

Industry Automotive

Region Europe

View case
Corporate Strategy, M&A, Divestitures, Post-Merger Integration, Organization Design, Human Capital, Resource Reconfiguration