Pascale Balze

Google in Russia: Leveraging Digital Analytics and Intelligence for Sustainable Growth

By  Joerg Niessing,  Pascale Balze
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In October 2012, Dmitry Kuznetsov was appointed Country Marketing Director for Google Russia (Google RU). His primary objective was to propel Google RU ahead of the local champion Yandex, to the number one position in the Russian internet search market, leveraging Google’s digital intelligence and analytics products to win clients in a B2B setting.

    Published 18 Feb 2020

    Reference 6557

    Topic Marketing

    Industry Computer Networking

    Region Europe

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    Google in Russia: Leveraging Digital Analytics and Intelligence for Sustainable Growth

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    In October 2012, Dmitry Kuznetsov was appointed Country Marketing Director for Google Russia (Google RU). His primary objective was to propel Google RU ahead of the local champion Yandex, to the number one position in the Russian internet search market, leveraging Google’s digital intelligence and analytics products to win clients in a B2B setting.
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      How Corporates Co-innovate with Startups: The BMW Startup Garage (Russian)

      By  Joerg Niessing,  Laurence Capron,  Nathan Furr,  Pascale Balze
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      At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).

        Published 22 May 2019

        Reference 6439

        Topic Strategy

        Industry Automotive

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        How Corporates Co-innovate with Startups: The BMW Startup Garage (Russian)

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        At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).
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          How Corporates Co-innovate with Startups: The BMW Startup Garage

          By  Joerg Niessing,  Laurence Capron,  Nathan Furr,  Pascale Balze,  Julia Bodner
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          At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).

            Published 02 May 2019

            Reference 6439

            Topic Strategy

            Industry Automotive

            Region Europe

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            How Corporates Co-innovate with Startups: The BMW Startup Garage

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            At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).
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              The United Arab Emirates: An Emerging Economic Power

              By  Peter Zemsky,  Pascale Balze
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              The case describes the economic and social transformation of the UAE over the last 60 years from a quiet backwater on the desert Gulf Peninsula into a fast-growing modern economy and one of the world’s largest melting pots of nationalities and cultures.

                Published 19 Dec 2014

                Reference 6103

                Topic Economics & Finance

                Industry Government Relations

                Region Middle-East

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                The United Arab Emirates: An Emerging Economic Power

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                The case describes the economic and social transformation of the UAE over the last 60 years from a quiet backwater on the desert Gulf Peninsula into a fast-growing modern economy and one of the world’s largest melting pots of nationalities and cultures.
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                  Siraj Capital: Investing in SMEs in the Middle East

                  By  Vikas A. Aggarwal,  Pascale Balze
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                  In 2009, Siraj Capital is deciding whether to invest in Tower United Contracting Company, a telecom infrastructure provider based in the Kingdom of Saudi Arabia. The protagonist needs to evaluate the risks associated with the investment, as well as the value that Siraj Capital brings to the deal.

                    Published 27 Feb 2012

                    Reference 5862

                    Topic Entrepreneurship

                    Industry Private Equity

                    Region Middle-East

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                    Siraj Capital: Investing in SMEs in the Middle East

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                    In 2009, Siraj Capital is deciding whether to invest in Tower United Contracting Company, a telecom infrastructure provider based in the Kingdom of Saudi Arabia. The protagonist needs to evaluate the risks associated with the investment, as well as the value that Siraj Capital brings to the deal.
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                      Monoprix (French)

                      By  Charles Waldman,  Pascale Balze
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                      The Monoprix case describes the strategic challenges facing France’s largest variety store company.

                        Published 01 Mar 2004

                        Reference 4720

                        Topic Marketing

                        Industry Retail

                        Region Europe

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                        Monoprix (French)

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                        The Monoprix case describes the strategic challenges facing France’s largest variety store company.
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                          Monoprix

                          By  Charles Waldman,  Pascale Balze
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                          The Monoprix case describes the strategic challenges facing France’s largest variety store company. Confronted by the competition of more cost-efficient and/or more specialized retailers, the company is striving to get the best of both worlds (i.e., become more focused and significantly more cost-efficient).

                            Published 01 Sep 1997

                            Reference 4720

                            Topic Marketing

                            Industry Retail

                            Region Europe

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                            Monoprix

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                            The Monoprix case describes the strategic challenges facing France’s largest variety store company. Confronted by the competition of more cost-efficient and/or more specialized retailers, the company is striving to get the best of both worlds (i.e., become more focused and significantly more cost-efficient).
                              View case

                              How Corporates Co-innovate with Startups: The BMW Startup Garage

                              By  Joerg Niessing,  Laurence Capron,  Nathan Furr,  Pascale Balze,  Julia Bodner
                              Add to cart popular award extra
                              At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).

                                Published 02 May 2019

                                Reference 6439

                                Topic Strategy

                                Industry Automotive

                                Region Europe

                                View case

                                How Corporates Co-innovate with Startups: The BMW Startup Garage

                                Add to cart popular award extra
                                At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).
                                  View case