From Hero Honda to Hero versus Honda: Going their Separate Ways

Published 26 Sep 2016
Reference 6176
Topic Strategy
Region Asia
Summary

This case provides an update of Hero Group and Honda Motor Company’s strategies in the two-wheeler market in India following the break-up of their joint venture. It enables the reader to understand the capability building approach for each partner post-alliance dissolution and to reflect on the dynamics of relationships between two former allies turned rivals. It is a good complement to earlier cases written during the life cycle of this 26-year alliance.

Teaching objectives

The purpose of the case is to illustrate: (a) the challenges of managing post-alliance break up and building up capabilities (b) to reflect on the challenging of managing challenges in alliances in emerging markets -when used a complement with former cases (c) the different challenges of closing resource gaps with external partners

Keywords
  • Alliance dynamics and termination
  • Post-alliance break-up
  • Capability building
  • Q11617