This case provides an update of Hero Group and Honda Motor Company’s strategies in the two-wheeler market in India following the break-up of their joint venture. It enables the reader to understand the capability building approach for each partner post-alliance dissolution and to reflect on the dynamics of relationships between two former allies turned rivals. It is a good complement to earlier cases written during the life cycle of this 26-year alliance.
The purpose of the case is to illustrate: (a) the challenges of managing post-alliance break up and building up capabilities (b) to reflect on the challenging of managing challenges in alliances in emerging markets -when used a complement with former cases (c) the different challenges of closing resource gaps with external partners
- Alliance dynamics and termination
- Post-alliance break-up
- Capability building