Philippe Lasserre

Emeritus Professor of Strategy and Asian Business
Email philippe.lasserre@insead.edu
The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan.

Published 14 Oct 2016

Reference 5261

Topic Strategy

Region Asia

View case
The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan.

Published 14 Oct 2016

Reference 5261

Topic Strategy

Region Asia

View case
The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan.

Published 23 Sep 2016

Reference 5261

Topic Strategy

Region Asia

View case
The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan.

Published 23 Sep 2016

Reference 5261

Topic Strategy

Region Asia

View case
The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan.

Published 23 Sep 2016

Reference 5261

Topic Strategy

Region Asia

View case
Carrefour, the second largest mass retailer in the world, has expanded its presence in the Asia Pacific egion and competing head-on with Wal-Mart and other Western and Asian mass retailers to capture a significant position in the region. The case retraces the historical development of the expansion, starting with an entry into Taiwan in the late 1980’s.

Published 01 Feb 2014

Reference 5262

Topic Strategy

Region Asia

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In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that led to the recovery of Nissan.

Published 06 May 2008

Reference 4928

Topic Strategy

Region Asia

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From a relatively modest Mexican family-owned conglomerate, CEMEX, became the 3rd largest cement company in the world. CEMEX's strategy took place in three major steps: (1) consolidating its Mexico market, (2) internationalization, (3) global management.

Published 18 Jun 2007

Reference 5451

Topic Strategy

Industry Building Materials Construction

Region Global

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The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan.

Published 02 Jan 2007

Reference 5261

Topic Strategy

Industry Retail International Trade and Development Supermarkets

Region Asia

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By 2004, Wal-Mart, the world's largest company, operated countless discount stores, neighborhood stores, hypermarkets (Wal-Mart Supercenters) and membership warehouses (Sam's Club). In the 1990s, Wal-Mart started to expand abroad, entering entered China in 1996, Korea in 1997, and Japan in 2002.

Published 31 May 2005

Reference 5280

Topic Strategy

Industry Retail International Trade and Development Supermarkets

Region Asia

View case
Business and Corporate Strategy