Neil Jones

Senior Affiliate Professor of Strategy
In 2012, when Careem first started operations in Dubai as a private limousine booking business, it was a tiny start-up working with just US$100,000 of its founders’ savings. Selim Turki is hired (its 18th employee) to develop and market its platform as a ‘white label’ solution for companies’ transport arrangements.

Published 12 Nov 2019

Reference 6546

Topic Entrepreneurship

Industry Consumer Services Transportation/Trucking/Railroad

Region Middle-East

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The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan.

Published 14 Oct 2016

Reference 5261

Topic Strategy

Region Asia

View case
The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan.

Published 14 Oct 2016

Reference 5261

Topic Strategy

Region Asia

View case
The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan.

Published 23 Sep 2016

Reference 5261

Topic Strategy

Region Asia

View case
The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan.

Published 23 Sep 2016

Reference 5261

Topic Strategy

Region Asia

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The case is set in November 2011, when the five-year-old telecommunications company was looking at its strategic options.

Published 24 Nov 2014

Reference 5852

Topic Strategy

Industry Telecommunications

Region Middle-East

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Carrefour, the second largest mass retailer in the world, has expanded its presence in the Asia Pacific egion and competing head-on with Wal-Mart and other Western and Asian mass retailers to capture a significant position in the region. The case retraces the historical development of the expansion, starting with an entry into Taiwan in the late 1980’s.

Published 01 Feb 2014

Reference 5262

Topic Strategy

Region Asia

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By 2004, Wal-Mart, the world's largest company, operated countless discount stores, neighborhood stores, hypermarkets (Wal-Mart Supercenters) and membership warehouses (Sam's Club). In the 1990s, Wal-Mart started to expand abroad, entering entered China in 1996, Korea in 1997, and Japan in 2002.

Published 31 May 2005

Reference 5280

Topic Strategy

Industry Retail International Trade and Development Supermarkets

Region Asia

View case
Carrefour, the second largest mass retailer in the world, has expanded its presence in the Asia Pacific region and competing head-on with Wal-Mart and other Western and Asian mass retailers to capture a significant position in the region. The case retraces the historical development of the expansion, starting with an entry into Taiwan in the late 1980’s.

Published 01 Feb 2005

Reference 5262

Topic Strategy

Industry Retail International Trade and Development Supermarkets

Region Asia

View case
The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan.

Published 04 Jan 2005

Reference 5261

Topic Strategy

Industry Retail International Trade and Development Supermarkets

Region Asia

View case
Technology Strategy