Summary
The case is set in November 2011, when the five-year-old telecommunications company was looking at its strategic options. Bringing together data on the industry and the region, including the competitive and regulatory landscape, the case illustrates possible scenarios in the near and long-term future with a view to determining which strategy to adopt for sustainable growth in a rapidly changing industry.
Teaching objectives
The case is designed to allow discussion of a wide variety of issues related to firm-level competitive advantage and industry structure. In particular, it invites discussion of the implications of different strategic options as industry growth slows and a former incumbent monopolist becomes more aggressive.
Keywords
- Strategy
- Telecommunications
- Growth
- Dubai
- ADEC
- Q11415
