Filter
Sort by
View
33 case(s) found.

Hayleys PLC (A): Focusing on Corporate Responsibility

By  Mark Hunter,  Luk Van Wassenhove
Add to cart award
In 2004, Hayleys PLC, a leading Sri Lanka multinational with operations in diverse sectors, decided to unite all its separate environmental and social initiatives into a single corporate responsibility effort. The programme build on strong corporate values and in certain sectors was immediately successful, enabling the firm to strengthen relationships with key stakeholders (unions and customers).

    Published 30 Jun 2009

    Reference 5601

    Length 12 page(s)

    Topic Responsibility

    Region Asia

    Industry International Trade and Development

    View case

    Hayleys PLC (A): Focusing on Corporate Responsibility

    By  Mark Hunter,  Luk Van Wassenhove
    Add to cart award
    In 2004, Hayleys PLC, a leading Sri Lanka multinational with operations in diverse sectors, decided to unite all its separate environmental and social initiatives into a single corporate responsibility effort. The programme build on strong corporate values and in certain sectors was immediately successful, enabling the firm to strengthen relationships with key stakeholders (unions and customers).
      View case

      Hayleys PLC (B1): Hayleys MTG Knitting Mills PLC

      By  Mark Hunter,  Luk Van Wassenhove
      Add to cart
      In 2004, Hayleys PLC, a leading Sri Lanka multinational with operations in diverse sectors, decided to unite all its separate environmental and social initiatives into a single corporate responsibility effort. The programme build on strong corporate values and in certain sectors was immediately successful, enabling the firm to strengthen relationships with key stakeholders (unions and customers).

        Published 30 Jun 2009

        Reference 5601

        Length 6 page(s)

        Topic Responsibility

        Region Asia

        Industry International Trade and Development

        View case

        Hayleys PLC (B1): Hayleys MTG Knitting Mills PLC

        By  Mark Hunter,  Luk Van Wassenhove
        Add to cart
        In 2004, Hayleys PLC, a leading Sri Lanka multinational with operations in diverse sectors, decided to unite all its separate environmental and social initiatives into a single corporate responsibility effort. The programme build on strong corporate values and in certain sectors was immediately successful, enabling the firm to strengthen relationships with key stakeholders (unions and customers).
          View case

          Hayleys PLC (B2): Jetwing Hotels - Applying Corporate Responsibility to Tourism

          By  Mark Hunter,  Luk Van Wassenhove
          Add to cart
          In 2004, Hayleys PLC, a leading Sri Lanka multinational with operations in diverse sectors, decided to unite all its separate environmental and social initiatives into a single corporate responsibility effort. The programme build on strong corporate values and in certain sectors was immediately successful, enabling the firm to strengthen relationships with key stakeholders (unions and customers).

            Published 30 Jun 2009

            Reference 5601

            Length 7 page(s)

            Topic Responsibility

            Region Asia

            Industry International Trade and Development

            View case

            Hayleys PLC (B2): Jetwing Hotels - Applying Corporate Responsibility to Tourism

            By  Mark Hunter,  Luk Van Wassenhove
            Add to cart
            In 2004, Hayleys PLC, a leading Sri Lanka multinational with operations in diverse sectors, decided to unite all its separate environmental and social initiatives into a single corporate responsibility effort. The programme build on strong corporate values and in certain sectors was immediately successful, enabling the firm to strengthen relationships with key stakeholders (unions and customers).
              View case

              Hayleys PLC (B3): Dipped Products PLC (DPL) - “Firstlight” for Suppliers

              By  Mark Hunter,  Luk Van Wassenhove
              Add to cart
              In 2004, Hayleys PLC, a leading Sri Lanka multinational with operations in diverse sectors, decided to unite all its separate environmental and social initiatives into a single corporate responsibility effort. The programme build on strong corporate values and in certain sectors was immediately successful, enabling the firm to strengthen relationships with key stakeholders (unions and customers).

                Published 30 Jun 2009

                Reference 5601

                Length 6 page(s)

                Topic Responsibility

                Region Asia

                Industry International Trade and Development

                View case

                Hayleys PLC (B3): Dipped Products PLC (DPL) - “Firstlight” for Suppliers

                By  Mark Hunter,  Luk Van Wassenhove
                Add to cart
                In 2004, Hayleys PLC, a leading Sri Lanka multinational with operations in diverse sectors, decided to unite all its separate environmental and social initiatives into a single corporate responsibility effort. The programme build on strong corporate values and in certain sectors was immediately successful, enabling the firm to strengthen relationships with key stakeholders (unions and customers).
                  View case

                  Hayleys PLC (B4): Mabroc Kelani Valley Teas - Creating “The World’s Ethical Tea Brand”

                  By  Mark Hunter,  Luk Van Wassenhove
                  Add to cart
                  In 2004, Hayleys PLC, a leading Sri Lanka multinational with operations in diverse sectors, decided to unite all its separate environmental and social initiatives into a single corporate responsibility effort. The programme build on strong corporate values and in certain sectors was immediately successful, enabling the firm to strengthen relationships with key stakeholders (unions and customers).

                    Published 30 Jun 2009

                    Reference 5601

                    Length 10 page(s)

                    Topic Responsibility

                    Region Asia

                    Industry International Trade and Development

                    View case

                    Hayleys PLC (B4): Mabroc Kelani Valley Teas - Creating “The World’s Ethical Tea Brand”

                    By  Mark Hunter,  Luk Van Wassenhove
                    Add to cart
                    In 2004, Hayleys PLC, a leading Sri Lanka multinational with operations in diverse sectors, decided to unite all its separate environmental and social initiatives into a single corporate responsibility effort. The programme build on strong corporate values and in certain sectors was immediately successful, enabling the firm to strengthen relationships with key stakeholders (unions and customers).
                      View case

                      LG Electronics in India: Reinventing the brand

                      By  Amitava Chattopadhyay,  Nina Paavola
                      Add to cart
                      The case describes the first decade of LGEIL's experience in India, a decade marked by incredible success from a sales point of view and outlines the challenges in 2007, which resonate with the key challenge in back in 1997--building a premium brand image for LG.

                        Published 30 Nov 2008

                        Reference 5558

                        Length 30 page(s)

                        Topic Marketing

                        Region Asia

                        Industry International Trade and Development,  Marketing and Advertising

                        View case

                        LG Electronics in India: Reinventing the brand

                        By  Amitava Chattopadhyay,  Nina Paavola
                        Add to cart
                        The case describes the first decade of LGEIL's experience in India, a decade marked by incredible success from a sales point of view and outlines the challenges in 2007, which resonate with the key challenge in back in 1997--building a premium brand image for LG.
                          View case

                          America Movil: The Making of a Mexican Global Latina

                          By  Lourdes Casanova,  Samantha RULLAN
                          Add to cart
                          This case study analyses the swift international expansion and transformation of América Móvil, a Mexican Global Latina that has been able to extend its footprint throughout Latin America and consolidate its position in the region’s wireless telephone market in just eight years.

                            Published 31 Oct 2008

                            Reference 5531

                            Length 20 page(s)

                            Topic Strategy

                            Region Global

                            Industry Telecommunications,  International Trade and Development

                            View case

                            America Movil: The Making of a Mexican Global Latina

                            By  Lourdes Casanova,  Samantha RULLAN
                            Add to cart
                            This case study analyses the swift international expansion and transformation of América Móvil, a Mexican Global Latina that has been able to extend its footprint throughout Latin America and consolidate its position in the region’s wireless telephone market in just eight years.
                              View case

                              Wal-Mart in China 2007: Future Prospects

                              By  Stewart Black,  Aaron Foeste
                              Add to cart
                              Wal-Mart has had great success at home in the USA, but has experienced both success and failure abroad. China represents a market large enough that if Wal-Mart should succeed there, it would have a significant impact on its financial performance. What should its strategy be?

                                Published 18 Feb 2008

                                Reference 5492

                                Length 25 page(s)

                                Topic Strategy

                                Region Asia

                                Industry International Trade and Development

                                View case

                                Wal-Mart in China 2007: Future Prospects

                                By  Stewart Black,  Aaron Foeste
                                Add to cart
                                Wal-Mart has had great success at home in the USA, but has experienced both success and failure abroad. China represents a market large enough that if Wal-Mart should succeed there, it would have a significant impact on its financial performance. What should its strategy be?
                                  View case

                                  Wal-Mart in Asia

                                  By  Neil Jones,  Philippe Lasserre,  Claudia Gehlen
                                  Add to cart
                                  By 2004, Wal-Mart, the world's largest company, operated countless discount stores, neighborhood stores, hypermarkets (Wal-Mart Supercenters) and membership warehouses (Sam's Club). In the 1990s, Wal-Mart started to expand abroad, entering entered China in 1996, Korea in 1997, and Japan in 2002.

                                    Published 31 May 2005

                                    Reference 5280

                                    Length 15 page(s)

                                    Topic Strategy

                                    Region Asia

                                    Industry Retail,  International Trade and Development,  Supermarkets

                                    View case

                                    Wal-Mart in Asia

                                    By  Neil Jones,  Philippe Lasserre,  Claudia Gehlen
                                    Add to cart
                                    By 2004, Wal-Mart, the world's largest company, operated countless discount stores, neighborhood stores, hypermarkets (Wal-Mart Supercenters) and membership warehouses (Sam's Club). In the 1990s, Wal-Mart started to expand abroad, entering entered China in 1996, Korea in 1997, and Japan in 2002.
                                      View case

                                      Carrefour in Asia

                                      By  Neil Jones,  Philippe Lasserre,  Claudia Gehlen
                                      Add to cart
                                      Carrefour, the second largest mass retailer in the world, has expanded its presence in the Asia Pacific region and competing head-on with Wal-Mart and other Western and Asian mass retailers to capture a significant position in the region. The case retraces the historical development of the expansion, starting with an entry into Taiwan in the late 1980’s.

                                        Published 01 Feb 2005

                                        Reference 5262

                                        Length 20 page(s)

                                        Topic Strategy

                                        Region Asia

                                        Industry Retail,  International Trade and Development,  Supermarkets

                                        View case

                                        Carrefour in Asia

                                        By  Neil Jones,  Philippe Lasserre,  Claudia Gehlen
                                        Add to cart
                                        Carrefour, the second largest mass retailer in the world, has expanded its presence in the Asia Pacific region and competing head-on with Wal-Mart and other Western and Asian mass retailers to capture a significant position in the region. The case retraces the historical development of the expansion, starting with an entry into Taiwan in the late 1980’s.
                                          View case

                                          Carrefour in Asia (Japanese)

                                          By  Neil Jones,  Philippe Lasserre,  Claudia Gehlen
                                          Add to cart extra
                                          Carrefour, the second largest mass retailer in the world, has expanded its presence in the Asia Pacific egion and competing head-on with Wal-Mart and other Western and Asian mass retailers to capture a significant position in the region. The case retraces the historical development of the expansion, starting with an entry into Taiwan in the late 1980’s.

                                            Published 02 Jan 2014

                                            Reference 5262

                                            Length 21 page(s)

                                            Topic Strategy

                                            Region Asia

                                            Industry Retail,  International Trade and Development,  Supermarkets

                                            View case

                                            Carrefour in Asia (Japanese)

                                            By  Neil Jones,  Philippe Lasserre,  Claudia Gehlen
                                            Add to cart extra
                                            Carrefour, the second largest mass retailer in the world, has expanded its presence in the Asia Pacific egion and competing head-on with Wal-Mart and other Western and Asian mass retailers to capture a significant position in the region. The case retraces the historical development of the expansion, starting with an entry into Taiwan in the late 1980’s.
                                              View case

                                              Mass Retailing in Asia (A): The Markets

                                              By  Neil Jones,  Philippe Lasserre,  Claudia Gehlen
                                              Add to cart
                                              The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan.

                                                Published 02 Jan 2005

                                                Reference 5261

                                                Length 24 page(s)

                                                Topic Strategy

                                                Region Asia

                                                Industry Retail,  International Trade and Development,  Supermarkets

                                                View case

                                                Mass Retailing in Asia (A): The Markets

                                                By  Neil Jones,  Philippe Lasserre,  Claudia Gehlen
                                                Add to cart
                                                The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan.
                                                  View case