Cemex: Cementing a Global Strategy

Published 18 Jun 2007
Reference 5451
Topic Strategy
Region Global
Summary

From a relatively modest Mexican family-owned conglomerate, CEMEX, became the 3rd largest cement company in the world. CEMEX's strategy took place in three major steps: (1) consolidating its Mexico market, (2) internationalization, (3) global management. Having completed acquisitions in the USA and the UK, the group was a well established in America, Europe and Asia, although not present in China and India.

Teaching objectives

- To analyze and discuss the process of globalization - To discuss the global transferability of competitive capabilities - To illustrate the globalization of firms from emerging countries

Keywords
  • RD0507
  • AR2007
  • AR0607