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Cemex: Cementing a Global Strategy

By Philippe Lasserre,  Joao Picoto
Published 18 Jun 2007
Reference 5451
Topic Strategy
Industry Building Materials,  Construction
Region Global
Length 16 page(s)
Language English
Inspection copy
6.00
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Summary

From a relatively modest Mexican family-owned conglomerate, CEMEX, became the 3rd largest cement company in the world. CEMEX's strategy took place in three major steps: (1) consolidating its Mexico market, (2) internationalization, (3) global management. Having completed acquisitions in the USA and the UK, the group was a well established in America, Europe and Asia, although not present in China and India.

Teaching objectives

- To analyze and discuss the process of globalization - To discuss the global transferability of competitive capabilities - To illustrate the globalization of firms from emerging countries

Keywords
  • RD0507
  • AR2007
  • AR0607
About the authors
Lasserre

Philippe Lasserre

Emeritus Professor of Strategy and Asian Business

Joao  Picoto


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