Lourdes Casanova

Cases from same author

JBS Friboi: Building a Global Company

By Luiz Alberto Campos Filho , Lourdes Casanova, Marcus Verol

JBS is a Brazil-based producer and exporter of fresh and processed meat. The case presents the company's production chain, the competitive landscape of the global beef industry, and the challenges of international expansion. Should JBS continue expanding or be satisfied with “digesting” acquisitions made and take time to reduce its debt burden?

Published 25 Jan 2016

Reference 5758

Region Global

JBS Friboi: Building a Global Company

By Luiz Alberto Campos Filho , Lourdes Casanova, Marcus Verol
Published 25 Jan 2016
Reference 5758
Topic Strategy
Region Global

JBS is a Brazil-based producer and exporter of fresh and processed meat. The case presents the company's production chain, the competitive landscape of the global beef industry, and the challenges of international expansion. Should JBS continue expanding or be satisfied with “digesting” acquisitions made and take time to reduce its debt burden?

Artecola: Building a Global Brazilian Multinational from Rio Grande do Sul

By Lourdes Casanova, Fernando Larrain, Lisiane Kunst Bohnen

This case analyzes the internationalization process of a Brazilian emerging multinational Artecola, a leader in manufacturing adhesives. It examines the different acquisitions of this medium-size family business in its natural market - Argentina and thenother Latin American countries.

Published 23 Sep 2013

Reference 6014

Region South America

Artecola: Building a Global Brazilian Multinational from Rio Grande do Sul

By Lourdes Casanova, Fernando Larrain, Lisiane Kunst Bohnen
Published 23 Sep 2013
Reference 6014
Topic Strategy
Region South America

This case analyzes the internationalization process of a Brazilian emerging multinational Artecola, a leader in manufacturing adhesives. It examines the different acquisitions of this medium-size family business in its natural market - Argentina and thenother Latin American countries.

Foundation Pro-Cerrado (A): Looking for a Second Wind

By Hans Wahl, Lourdes Casanova, Juan Carlos Moreno

This case analyzes the challenges faced by a Brazilian non-profit organization, Pro-Cerrado, which provides vocational training for disadvantaged young people. The case looks at how Pro-Cerrado tries to scale operations in order to have a real impact in society without compromising on quality.

Published 25 Mar 2013

Reference 5942

Topic Responsibility

Region South America

Foundation Pro-Cerrado (A): Looking for a Second Wind

By Hans Wahl, Lourdes Casanova, Juan Carlos Moreno
Published 25 Mar 2013
Reference 5942
Topic Responsibility
Region South America

This case analyzes the challenges faced by a Brazilian non-profit organization, Pro-Cerrado, which provides vocational training for disadvantaged young people. The case looks at how Pro-Cerrado tries to scale operations in order to have a real impact in society without compromising on quality.

Foundation Pro-Cerrado (B): The Price of Growth and the Risk of Ambition

By Hans Wahl, Lourdes Casanova

This case analyzes the challenges faced by a Brazilian non-profit organization, Pro-Cerrado, which provides vocational training for disadvantaged young people. The case looks at how Pro-Cerrado tries to scale operations in order to have a real impact in society without compromising on quality.

Published 25 Mar 2013

Reference 5942

Topic Responsibility

Region South America

Foundation Pro-Cerrado (B): The Price of Growth and the Risk of Ambition

By Hans Wahl, Lourdes Casanova
Published 25 Mar 2013
Reference 5942
Topic Responsibility
Region South America

This case analyzes the challenges faced by a Brazilian non-profit organization, Pro-Cerrado, which provides vocational training for disadvantaged young people. The case looks at how Pro-Cerrado tries to scale operations in order to have a real impact in society without compromising on quality.

The Building Materials Industry in 2004

By Henning Hoeber, Lourdes Casanova

This background note analyses the global heavy building materials industry until 2004. It analyses the competitive landscape and the dynamics of demand and supply. It also looks at the different business models and recent mergers and acquisition trends in the industry, as well as introducing students to the strategic issues faced by firms in a mature commodity sector.

Published 23 Apr 2012

Reference 5876

Region Global

The Building Materials Industry in 2004

By Henning Hoeber, Lourdes Casanova
Published 23 Apr 2012
Reference 5876
Topic Strategy
Region Global

This background note analyses the global heavy building materials industry until 2004. It analyses the competitive landscape and the dynamics of demand and supply. It also looks at the different business models and recent mergers and acquisition trends in the industry, as well as introducing students to the strategic issues faced by firms in a mature commodity sector.

Weg (A): The Making of a Global Brazilian

By Luiz Alberto Campos Filho , Lourdes Casanova, Marcus Verol

The case analyses Weg's internationalization strategy and its knowledge management process following a series of acquisitions in 2010 and 2011. The company, which started out in the electric motor segment in Brazil and then aggressively internationalized, faces new challenges in industrial and commercial automation, uninterrupted power supply systems and wind power.

Published 27 Feb 2012

Reference 5857

Region Global

Weg (A): The Making of a Global Brazilian

By Luiz Alberto Campos Filho , Lourdes Casanova, Marcus Verol
Published 27 Feb 2012
Reference 5857
Topic Strategy
Region Global

The case analyses Weg's internationalization strategy and its knowledge management process following a series of acquisitions in 2010 and 2011. The company, which started out in the electric motor segment in Brazil and then aggressively internationalized, faces new challenges in industrial and commercial automation, uninterrupted power supply systems and wind power.

Weg (B): Knowledge Management as Key Success Factor for Internationalization

By Luiz Alberto Campos Filho , Lourdes Casanova, Marcus Verol

The case analyses Weg's internationalization strategy and its knowledge management process following a series of acquisitions in 2010 and 2011. The company, which started out in the electric motor segment in Brazil and then aggressively internationalized, faces new challenges in industrial and commercial automation, uninterrupted power supply systems and wind power.

Published 27 Feb 2012

Reference 5857

Region Global

Weg (B): Knowledge Management as Key Success Factor for Internationalization

By Luiz Alberto Campos Filho , Lourdes Casanova, Marcus Verol
Published 27 Feb 2012
Reference 5857
Topic Strategy
Region Global

The case analyses Weg's internationalization strategy and its knowledge management process following a series of acquisitions in 2010 and 2011. The company, which started out in the electric motor segment in Brazil and then aggressively internationalized, faces new challenges in industrial and commercial automation, uninterrupted power supply systems and wind power.

The Brazilian Market for Replacement Tyres: Combining Environmental Issues with Free Trade

By Luiz Alberto Campos Filho , Lourdes Casanova, Paula Esteban Jardim

The ‘Brazilian Market for Replacement Tyres’ is an evaluation case. The study discusses the impact of new environmental legislation adopted by the Brazilian government on the various companies that participate in this market (importers, exporters and retailers). Those that suffered most were importers of used tyres, who had to stop doing so because of the regulatory changes.

Published 16 Dec 2011

Reference 5855

Region South America

The Brazilian Market for Replacement Tyres: Combining Environmental Issues with Free Trade

By Luiz Alberto Campos Filho , Lourdes Casanova, Paula Esteban Jardim
Published 16 Dec 2011
Reference 5855
Topic Strategy
Region South America

The ‘Brazilian Market for Replacement Tyres’ is an evaluation case. The study discusses the impact of new environmental legislation adopted by the Brazilian government on the various companies that participate in this market (importers, exporters and retailers). Those that suffered most were importers of used tyres, who had to stop doing so because of the regulatory changes.

Cosan: The Making of a Global Leader

By Luiz Alberto Campos Filho , Lourdes Casanova, Nami Takahashi

This case analyses the internationalization process of Cosan, the Brazilian leader in the ethanol industry. It analyses Cosan's international development and its approach to global growth through joint ventures and acquisitions.

Published 16 Dec 2011

Reference 5854

Region South America

Cosan: The Making of a Global Leader

By Luiz Alberto Campos Filho , Lourdes Casanova, Nami Takahashi
Published 16 Dec 2011
Reference 5854
Topic Strategy
Region South America

This case analyses the internationalization process of Cosan, the Brazilian leader in the ethanol industry. It analyses Cosan's international development and its approach to global growth through joint ventures and acquisitions.

The Brazilian Sugar/Ethanol Sector

By Luiz Alberto Campos Filho , Lourdes Casanova, Nami Takahashi

This industry note analyses the sugar and ethanol industry in Brazil and in the world. The note analyses the birth and expansion of this industry between 1975 and 2011. It also looks at the impact of biofuels in the oil and the car industry and the role of public research institutions like Embrapa in Brazil in fostering innovation and increase in productivity in the agricultural sector in Brazil.

Published 16 Dec 2011

Reference 5856

Region South America

The Brazilian Sugar/Ethanol Sector

By Luiz Alberto Campos Filho , Lourdes Casanova, Nami Takahashi
Published 16 Dec 2011
Reference 5856
Topic Strategy
Region South America

This industry note analyses the sugar and ethanol industry in Brazil and in the world. The note analyses the birth and expansion of this industry between 1975 and 2011. It also looks at the impact of biofuels in the oil and the car industry and the role of public research institutions like Embrapa in Brazil in fostering innovation and increase in productivity in the agricultural sector in Brazil.

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