Lourdes Casanova

JBS Friboi: Building a Global Company

By  Luiz Alberto Campos Filho ,  Lourdes Casanova,  Marcus Verol
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JBS is a Brazil-based producer and exporter of fresh and processed meat. The case presents the company's production chain, the competitive landscape of the global beef industry, and the challenges of international expansion. Should JBS continue expanding or be satisfied with “digesting” acquisitions made and take time to reduce its debt burden?

    Published 25 Jan 2016

    Reference 5758

    Topic Strategy

    Region Global

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    JBS Friboi: Building a Global Company

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    JBS is a Brazil-based producer and exporter of fresh and processed meat. The case presents the company's production chain, the competitive landscape of the global beef industry, and the challenges of international expansion. Should JBS continue expanding or be satisfied with “digesting” acquisitions made and take time to reduce its debt burden?
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      Artecola: Building a Global Brazilian Multinational from Rio Grande do Sul

      By  Lourdes Casanova,  Fernando Larrain,  Lisiane Kunst Bohnen
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      This case analyzes the internationalization process of a Brazilian emerging multinational Artecola, a leader in manufacturing adhesives. It examines the different acquisitions of this medium-size family business in its natural market - Argentina and thenother Latin American countries.

        Published 23 Sep 2013

        Reference 6014

        Topic Strategy

        Region South America

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        Artecola: Building a Global Brazilian Multinational from Rio Grande do Sul

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        This case analyzes the internationalization process of a Brazilian emerging multinational Artecola, a leader in manufacturing adhesives. It examines the different acquisitions of this medium-size family business in its natural market - Argentina and thenother Latin American countries.
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          Foundation Pro-Cerrado (A): Looking for a Second Wind

          By  Hans Wahl,  Lourdes Casanova,  Juan Carlos Moreno
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          This case analyzes the challenges faced by a Brazilian non-profit organization, Pro-Cerrado, which provides vocational training for disadvantaged young people. The case looks at how Pro-Cerrado tries to scale operations in order to have a real impact in society without compromising on quality.

            Published 25 Mar 2013

            Reference 5942

            Topic Responsibility

            Region South America

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            Foundation Pro-Cerrado (A): Looking for a Second Wind

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            This case analyzes the challenges faced by a Brazilian non-profit organization, Pro-Cerrado, which provides vocational training for disadvantaged young people. The case looks at how Pro-Cerrado tries to scale operations in order to have a real impact in society without compromising on quality.
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              Foundation Pro-Cerrado (B): The Price of Growth and the Risk of Ambition

              By  Hans Wahl,  Lourdes Casanova
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              This case analyzes the challenges faced by a Brazilian non-profit organization, Pro-Cerrado, which provides vocational training for disadvantaged young people. The case looks at how Pro-Cerrado tries to scale operations in order to have a real impact in society without compromising on quality.

                Published 25 Mar 2013

                Reference 5942

                Topic Responsibility

                Region South America

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                Foundation Pro-Cerrado (B): The Price of Growth and the Risk of Ambition

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                This case analyzes the challenges faced by a Brazilian non-profit organization, Pro-Cerrado, which provides vocational training for disadvantaged young people. The case looks at how Pro-Cerrado tries to scale operations in order to have a real impact in society without compromising on quality.
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                  The Building Materials Industry in 2004

                  By  Henning Hoeber,  Lourdes Casanova
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                  This background note analyses the global heavy building materials industry until 2004. It analyses the competitive landscape and the dynamics of demand and supply. It also looks at the different business models and recent mergers and acquisition trends in the industry, as well as introducing students to the strategic issues faced by firms in a mature commodity sector.

                    Published 23 Apr 2012

                    Reference 5876

                    Topic Strategy

                    Region Global

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                    The Building Materials Industry in 2004

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                    This background note analyses the global heavy building materials industry until 2004. It analyses the competitive landscape and the dynamics of demand and supply. It also looks at the different business models and recent mergers and acquisition trends in the industry, as well as introducing students to the strategic issues faced by firms in a mature commodity sector.
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                      Weg (A): The Making of a Global Brazilian

                      By  Luiz Alberto Campos Filho ,  Lourdes Casanova,  Marcus Verol
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                      The case analyses Weg's internationalization strategy and its knowledge management process following a series of acquisitions in 2010 and 2011. The company, which started out in the electric motor segment in Brazil and then aggressively internationalized, faces new challenges in industrial and commercial automation, uninterrupted power supply systems and wind power.

                        Published 27 Feb 2012

                        Reference 5857

                        Topic Strategy

                        Region Global

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                        Weg (A): The Making of a Global Brazilian

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                        The case analyses Weg's internationalization strategy and its knowledge management process following a series of acquisitions in 2010 and 2011. The company, which started out in the electric motor segment in Brazil and then aggressively internationalized, faces new challenges in industrial and commercial automation, uninterrupted power supply systems and wind power.
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                          Weg (B): Knowledge Management as Key Success Factor for Internationalization

                          By  Luiz Alberto Campos Filho ,  Lourdes Casanova,  Marcus Verol
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                          The case analyses Weg's internationalization strategy and its knowledge management process following a series of acquisitions in 2010 and 2011. The company, which started out in the electric motor segment in Brazil and then aggressively internationalized, faces new challenges in industrial and commercial automation, uninterrupted power supply systems and wind power.

                            Published 27 Feb 2012

                            Reference 5857

                            Topic Strategy

                            Region Global

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                            Weg (B): Knowledge Management as Key Success Factor for Internationalization

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                            The case analyses Weg's internationalization strategy and its knowledge management process following a series of acquisitions in 2010 and 2011. The company, which started out in the electric motor segment in Brazil and then aggressively internationalized, faces new challenges in industrial and commercial automation, uninterrupted power supply systems and wind power.
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                              The Brazilian Market for Replacement Tyres: Combining Environmental Issues with Free Trade

                              By  Luiz Alberto Campos Filho ,  Lourdes Casanova,  Paula Esteban Jardim
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                              The ‘Brazilian Market for Replacement Tyres’ is an evaluation case. The study discusses the impact of new environmental legislation adopted by the Brazilian government on the various companies that participate in this market (importers, exporters and retailers). Those that suffered most were importers of used tyres, who had to stop doing so because of the regulatory changes.

                                Published 16 Dec 2011

                                Reference 5855

                                Topic Strategy

                                Region South America

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                                The Brazilian Market for Replacement Tyres: Combining Environmental Issues with Free Trade

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                                The ‘Brazilian Market for Replacement Tyres’ is an evaluation case. The study discusses the impact of new environmental legislation adopted by the Brazilian government on the various companies that participate in this market (importers, exporters and retailers). Those that suffered most were importers of used tyres, who had to stop doing so because of the regulatory changes.
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                                  Cosan: The Making of a Global Leader

                                  By  Luiz Alberto Campos Filho ,  Lourdes Casanova,  Nami Takahashi
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                                  This case analyses the internationalization process of Cosan, the Brazilian leader in the ethanol industry. It analyses Cosan's international development and its approach to global growth through joint ventures and acquisitions.

                                    Published 16 Dec 2011

                                    Reference 5854

                                    Topic Strategy

                                    Region South America

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                                    Cosan: The Making of a Global Leader

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                                    This case analyses the internationalization process of Cosan, the Brazilian leader in the ethanol industry. It analyses Cosan's international development and its approach to global growth through joint ventures and acquisitions.
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                                      The Brazilian Sugar/Ethanol Sector

                                      By  Luiz Alberto Campos Filho ,  Lourdes Casanova,  Nami Takahashi
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                                      This industry note analyses the sugar and ethanol industry in Brazil and in the world. The note analyses the birth and expansion of this industry between 1975 and 2011. It also looks at the impact of biofuels in the oil and the car industry and the role of public research institutions like Embrapa in Brazil in fostering innovation and increase in productivity in the agricultural sector in Brazil.

                                        Published 16 Dec 2011

                                        Reference 5856

                                        Topic Strategy

                                        Region South America

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                                        The Brazilian Sugar/Ethanol Sector

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                                        This industry note analyses the sugar and ethanol industry in Brazil and in the world. The note analyses the birth and expansion of this industry between 1975 and 2011. It also looks at the impact of biofuels in the oil and the car industry and the role of public research institutions like Embrapa in Brazil in fostering innovation and increase in productivity in the agricultural sector in Brazil.
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