JBS Friboi: Building a Global Company

Published 25 Jan 2016
Reference 5758
Topic Strategy
Region Global
Length 16 page(s)

JBS is a Brazil-based producer and exporter of fresh and processed meat. The case presents the company's production chain, the competitive landscape of the global beef industry, and the challenges of international expansion. Should JBS continue expanding or be satisfied with “digesting” acquisitions made and take time to reduce its debt burden?

Teaching objectives

The case presents an unusual business (fresh and processed meat) and provides material for discussing the competitive landscape. The debate about internationalization can include discussion of motivations, locations, internationalization processes (entry modes, pace, etc.), the role of government support and specific challenges faced by emerging country multinationals.

  • Emerging country multinationals
  • Food and beverages
  • Internationalization
  • Strategy
  • Entry mode
  • Global
  • Competition
  • Brazil
  • Q21516