Lourdes Casanova

Cases from same author

Poland Quimica: David Among International Goliaths

By Lourdes Casanova, Luiz Alberto Campos Filho , André Machado

This case analyzes the internationalization of Poland Química, a Brazilian medium-size supplier to the oil industry which competes with the big multinationals in the sector. It analyzes Poland's international development and its approach to global growth. In the process the company tries to move away from relying on a single customer, Petrobras.

Published 28 Sep 2011

Reference 5780

Region South America

Poland Quimica: David Among International Goliaths

By Lourdes Casanova, Luiz Alberto Campos Filho , André Machado
Published 28 Sep 2011
Reference 5780
Topic Strategy
Region South America

This case analyzes the internationalization of Poland Química, a Brazilian medium-size supplier to the oil industry which competes with the big multinationals in the sector. It analyzes Poland's international development and its approach to global growth. In the process the company tries to move away from relying on a single customer, Petrobras.

Marcopolo: The Making of a Global Latina

By Lourdes Casanova, Luiz Alberto Campos Filho , Marcus Verol

This case analyzes the internationalization process of Marcopolo, the leading manufacturer of buses in Brazil, tracking the company's international development and its approach to global growth. In the process it signs various strategic alliances with local partners in the different countries it tries to enter.

Published 28 Sep 2011

Reference 5826

Region South America

Marcopolo: The Making of a Global Latina

By Lourdes Casanova, Luiz Alberto Campos Filho , Marcus Verol
Published 28 Sep 2011
Reference 5826
Topic Strategy
Region South America

This case analyzes the internationalization process of Marcopolo, the leading manufacturer of buses in Brazil, tracking the company's international development and its approach to global growth. In the process it signs various strategic alliances with local partners in the different countries it tries to enter.

The Global Oil Industry and Latin America

By Lourdes Casanova, Luiz Alberto Campos Filho , André Machado

This industry note analyzes the global oil and gas industry with a particular focus on Brazil and Latin America. It analyzes the expansion of this industry between 1997 and 2010, when oil prices and production expanded tremendously. It also looks at the petroleum industry value chain as well as the market for chemical treatment products and services for the industry.

Published 28 Sep 2011

Reference 5835

Topic Economics & Finance

Region South America

The Global Oil Industry and Latin America

By Lourdes Casanova, Luiz Alberto Campos Filho , André Machado
Published 28 Sep 2011
Reference 5835
Topic Economics & Finance
Region South America

This industry note analyzes the global oil and gas industry with a particular focus on Brazil and Latin America. It analyzes the expansion of this industry between 1997 and 2010, when oil prices and production expanded tremendously. It also looks at the petroleum industry value chain as well as the market for chemical treatment products and services for the industry.

Brazil: A Concise Profile 2011

By Lourdes Casanova, Suzana Kertesz

This is a concise profile of Brazil, the biggest Latin American economy. It gives information about its history, politics, foreign policy, society and economy. It also provides some data about the country: geography, economy, GDP, trade, people and society and quality of life.

Published 28 Jun 2011

Reference 5811

Topic Economics & Finance

Region South America

Brazil: A Concise Profile 2011

By Lourdes Casanova, Suzana Kertesz
Published 28 Jun 2011
Reference 5811
Topic Economics & Finance
Region South America

This is a concise profile of Brazil, the biggest Latin American economy. It gives information about its history, politics, foreign policy, society and economy. It also provides some data about the country: geography, economy, GDP, trade, people and society and quality of life.

Santander (A): Forging a Global Bank

By Lourdes Casanova, Henning Hoeber

This case analyzes the success story of Santander which has become a global bank in a short period of time. The case analyzes Santander's international development and its approach to global growth, acquisitions and post merger integration. After having first grown in its natural market, Latin America and then in Europe, the bank is now at a crossroads in terms of where to expand next.

Published 29 Nov 2010

Reference 5731

Region Global

Santander (A): Forging a Global Bank

By Lourdes Casanova, Henning Hoeber
Published 29 Nov 2010
Reference 5731
Topic Strategy
Region Global

This case analyzes the success story of Santander which has become a global bank in a short period of time. The case analyzes Santander's international development and its approach to global growth, acquisitions and post merger integration. After having first grown in its natural market, Latin America and then in Europe, the bank is now at a crossroads in terms of where to expand next.

Santander (B): The Acquisition of Abbey

By Lourdes Casanova, Henning Hoeber

This case analyzes Santander's offer for British commercial bank Abbey in late 2004. This offer would allow Santander to grow beyond Latin America and Spain and enter Europe’s most profitable, but also most competitive banking market. It was the first acquisition ever by a Spanish company in the UK.

Published 29 Nov 2010

Reference 5731

Region Europe

Santander (B): The Acquisition of Abbey

By Lourdes Casanova, Henning Hoeber
Published 29 Nov 2010
Reference 5731
Topic Strategy
Region Europe

This case analyzes Santander's offer for British commercial bank Abbey in late 2004. This offer would allow Santander to grow beyond Latin America and Spain and enter Europe’s most profitable, but also most competitive banking market. It was the first acquisition ever by a Spanish company in the UK.

Santander (C): The Integration of Abbey

By Lourdes Casanova, Henning Hoeber

The case describes what happened after the acquisition of UK bank Abbey by Santander. It lays out the integration strategy and the company’s implementation efforts supported by its Information Technology system ‘Partenon’. The case illustrates how to handle restructuring, leadership issues, different corporate cultures, customer relations and employee retention in a merger.

Published 29 Nov 2010

Reference 5731

Region Europe

Santander (C): The Integration of Abbey

By Lourdes Casanova, Henning Hoeber
Published 29 Nov 2010
Reference 5731
Topic Strategy
Region Europe

The case describes what happened after the acquisition of UK bank Abbey by Santander. It lays out the integration strategy and the company’s implementation efforts supported by its Information Technology system ‘Partenon’. The case illustrates how to handle restructuring, leadership issues, different corporate cultures, customer relations and employee retention in a merger.

Santander (D): Transformation and Growth in the U.K.

By Lourdes Casanova, Henning Hoeber

The case starts when António Horta-Osório takes over as CEO of Santander UK subsidiary and illustrates the transformation of Abbey after the integration of the UK operations into the Spanish bank’s global network. Abbey becomes Santander's most important subsidiary.

Published 29 Nov 2010

Reference 5731

Region Europe

Santander (D): Transformation and Growth in the U.K.

By Lourdes Casanova, Henning Hoeber
Published 29 Nov 2010
Reference 5731
Topic Strategy
Region Europe

The case starts when António Horta-Osório takes over as CEO of Santander UK subsidiary and illustrates the transformation of Abbey after the integration of the UK operations into the Spanish bank’s global network. Abbey becomes Santander's most important subsidiary.

Santander (E): The Acquisition of Alliance & Leicester and Bradford & Bingley

By Lourdes Casanova, Henning Hoeber

The case introduces two domestic acquisitions of Santander in the UK, namely Alliance & Leicester, and Bradford & Bingley. Several distinguishing characteristics of the targets and the acquisition process made these deals unique in British banking. Together with Abbey, Santander now owned and operated three different brands in Great Britain.

Published 29 Nov 2010

Reference 5731

Region Europe

Santander (E): The Acquisition of Alliance & Leicester and Bradford & Bingley

By Lourdes Casanova, Henning Hoeber
Published 29 Nov 2010
Reference 5731
Topic Strategy
Region Europe

The case introduces two domestic acquisitions of Santander in the UK, namely Alliance & Leicester, and Bradford & Bingley. Several distinguishing characteristics of the targets and the acquisition process made these deals unique in British banking. Together with Abbey, Santander now owned and operated three different brands in Great Britain.

Santander (F): Rebranding the Business

By Lourdes Casanova, Henning Hoeber

The last case in the Santander series deals with Santander’s rebranding in the UK. After acquiring three different banking firms, the group plans to unify their appearance in the British market, following a similar strategy worldwide. The future plans of the UK business help to estimate and assess the bank’s long-term development.

Published 29 Nov 2010

Reference 5731

Region Europe

Santander (F): Rebranding the Business

By Lourdes Casanova, Henning Hoeber
Published 29 Nov 2010
Reference 5731
Topic Strategy
Region Europe

The last case in the Santander series deals with Santander’s rebranding in the UK. After acquiring three different banking firms, the group plans to unify their appearance in the British market, following a similar strategy worldwide. The future plans of the UK business help to estimate and assess the bank’s long-term development.

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