Santander (A): Forging a Global Bank

This case analyzes the success story of Santander which has become a global bank in a short period of time. The case analyzes Santander's international development and its approach to global growth, acquisitions and post merger integration. After having first grown in its natural market, Latin America and then in Europe, the bank is now at a crossroads in terms of where to expand next.

The case provides a unique perspective on the following issues: 1) Evaluation of an internationalization strategy with a focus on retail banking. 2) Santander as a model for building a global bank. 3) Analysis of the ?natural markets? concept. 4) Analysis of acquisition strategies and post merger integration approaches