This five-part case study illustrates the swift international expansion and transformation of Cemex, an emerging multinational from Mexico, into a Global Latina that has consolidated its position throughout its “natural markets” to become the world’s biggest building materials multinational.

This five-part case study illustrates the swift international expansion and transformation of Cemex, an emerging multinational from Mexico, into a Global Latina that has consolidated its position throughout its “natural markets” to become the world’s biggest building materials multinational.

This five-part case study illustrates the swift international expansion and transformation of Cemex, an emerging multinational from Mexico, into a Global Latina that has consolidated its position throughout its “natural markets” to become the world’s biggest building materials multinational.

This five-part case study illustrates the swift international expansion and transformation of Cemex, an emerging multinational from Mexico, into a Global Latina that has consolidated its position throughout its “natural markets” to become the world’s biggest building materials multinational.

This five-part case study illustrates the swift international expansion and transformation of Cemex, an emerging multinational from Mexico, into a Global Latina that has consolidated its position throughout its “natural markets” to become the world’s biggest building materials multinational.

This five-part case study illustrates the swift international expansion and transformation of Cemex, an emerging multinational from Mexico, into a Global Latina that has consolidated its position throughout its “natural markets” to become the world’s biggest building materials multinational.

This case study analyses the swift international expansion and transformation of América Móvil, a Mexican Global Latina that has been able to extend its footprint throughout Latin America and consolidate its position in the region’s wireless telephone market in just eight years.

The case describes the launching of a green energy product by Iberdrola, Spain's largest utility by market capitalization. While management believed that it had an innovative product that respected the environment, as well as offering a formidable competitive advantage, some stakeholders viewed it purely as a marketing device.

This case study analyzes the changes in the phase of consolidation after the privatization and deregulation of the telecommunications industry in Latin America. It focuses on the success story of the Mexican company América Móvil. In only two years, the company expanded in its natural market and built a wireless leader in Latin América, competing head to head with the Spanish giant Telefónica.

This case study analyzes the changes in the phase of consolidation after the privatization and deregulation of the telecommunications industry in Latin America. It focuses on the success story of the Mexican company América Móvil. In only two years, the company expanded in its natural market and built a wireless leader in Latin América, competing head to head with the Spanish giant Telefónica.