CEMEX (A): Building a Global Latina

Published 30 Nov 2008
Reference 5556
Topic Strategy
Industry Construction
Region Global
Length 16 page(s)
Language English

This five-part case study illustrates the swift international expansion and transformation of Cemex, an emerging multinational from Mexico, into a Global Latina that has consolidated its position throughout its “natural markets” to become the world’s biggest building materials multinational. It provides an example of growth through acquisitions which enables an emerging multinational to conquer the world.

Teaching objectives

The general objective is to study the growth and internationalization strategies of Cemex with a special focus on: ? International expansion through natural markets ? Business model innovation (the 'Cemex way') ? Strong leadership (Lorenzo Zambrano) ? Management in emerging markets ? Mergers and acquisitons and post-merger integration know-how

  • Emerging Multinational
  • Building Materials Industry
  • Merger and Acquisition
  • Natural Market
  • Emerging markets
  • BRICs
  • Internationalization
  • Business model innovation
  • RD1108
  • AR2008
  • AR0708
  • AR0809