The case describes the launching of a green energy product by Iberdrola, Spain's largest utility by market capitalization. While management believed that it had an innovative product that respected the environment, as well as offering a formidable competitive advantage, some stakeholders viewed it purely as a marketing device.
The case describes the launching of a green energy product by Iberdrola, Spain's largest utility by market capitalization. While management believed that it had an innovative product that respected the environment, as well as offering a formidable competitive advantage, some stakeholders viewed it purely as a marketing device.
This case study analyzes the changes in the phase of consolidation after the privatization and deregulation of the telecommunications industry in Latin America. It focuses on the success story of the Mexican company América Móvil. In only two years, the company expanded in its natural market and built a wireless leader in Latin América, competing head to head with the Spanish giant Telefónica.
This case study analyzes the changes in the phase of consolidation after the privatization and deregulation of the telecommunications industry in Latin America. It focuses on the success story of the Mexican company América Móvil. In only two years, the company expanded in its natural market and built a wireless leader in Latin América, competing head to head with the Spanish giant Telefónica.
This case study analyzes the changes in the phase of consolidation after the privatization and deregulation of the telecommunications industry in Latin America. It focuses on the success story of the Mexican company América Móvil. In only two years, the company expanded in its natural market and built a wireless leader in Latin América, competing head to head with the Spanish giant Telefónica.
This case study analyzes the changes in the phase of consolidation after the privatization and deregulation of the telecommunications industry in Latin America. It focuses on the success story of the Mexican company América Móvil. In only two years, the company expanded in its natural market and built a wireless leader in Latin América, competing head to head with the Spanish giant Telefónica.
This case study analyzes the remarkable restructuring of a Mexican media company, Televisa. Over a short period of time, Televisa transformed itself from a monopoly, family-owned media company with close ties to the ruling party to a profitable, competitive organization that regained the leadership position in the Mexican media industry.
This case study analyzes the remarkable restructuring of a Mexican media company, Televisa. Over a short period of time, Televisa transformed itself from a monopoly, family-owned media company with close ties to the ruling party to a profitable, competitive organization that regained the leadership position in the Mexican media industry.
The Latin American business climate has undergone a revolution in the last decade state companies have been privatised, a number of sectors have been deregulated, and markets have been opened to foreign competitors. As a result of these changes a number of new opportunities have opened up particularly in telecommunications.
The Latin American business climate has undergone a revolution in the last decade state companies have been privatised, a number of sectors have been deregulated, and markets have been opened to foreign competitors. As a result of these changes a number of new opportunities have opened up particularly in telecommunications.