Maria Gradillas

The Green Utility

By  Lourdes Casanova,  Maria Gradillas
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The case describes the launching of a green energy product by Iberdrola, Spain's largest utility by market capitalization. While management believed that it had an innovative product that respected the environment, as well as offering a formidable competitive advantage, some stakeholders viewed it purely as a marketing device.

    Published 13 Jul 2007

    Reference 5449

    Topic Strategy

    Region Global

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    The Green Utility

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    The case describes the launching of a green energy product by Iberdrola, Spain's largest utility by market capitalization. While management believed that it had an innovative product that respected the environment, as well as offering a formidable competitive advantage, some stakeholders viewed it purely as a marketing device.
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      América Móvil: Building a Wireless Leader in Latin América (A)

      By  Lourdes Casanova,  Maria Gradillas
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      This case study analyzes the changes in the phase of consolidation after the privatization and deregulation of the telecommunications industry in Latin America. It focuses on the success story of the Mexican company América Móvil. In only two years, the company expanded in its natural market and built a wireless leader in Latin América, competing head to head with the Spanish giant Telefónica.

        Published 01 Sep 2005

        Reference 5308

        Topic Strategy

        Region South America

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        América Móvil: Building a Wireless Leader in Latin América (A)

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        This case study analyzes the changes in the phase of consolidation after the privatization and deregulation of the telecommunications industry in Latin America. It focuses on the success story of the Mexican company América Móvil. In only two years, the company expanded in its natural market and built a wireless leader in Latin América, competing head to head with the Spanish giant Telefónica.
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          América Móvil: Building a Wireless Leader in Latin América (B)

          By  Lourdes Casanova,  Maria Gradillas
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          This case study analyzes the changes in the phase of consolidation after the privatization and deregulation of the telecommunications industry in Latin America. It focuses on the success story of the Mexican company América Móvil. In only two years, the company expanded in its natural market and built a wireless leader in Latin América, competing head to head with the Spanish giant Telefónica.

            Published 01 Sep 2005

            Reference 5308

            Topic Strategy

            Region South America

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            América Móvil: Building a Wireless Leader in Latin América (B)

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            This case study analyzes the changes in the phase of consolidation after the privatization and deregulation of the telecommunications industry in Latin America. It focuses on the success story of the Mexican company América Móvil. In only two years, the company expanded in its natural market and built a wireless leader in Latin América, competing head to head with the Spanish giant Telefónica.
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              Televisa: The Comeback of a Media Giant

              By  Lourdes Casanova,  Maria Gradillas
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              This case study analyzes the remarkable restructuring of a Mexican media company, Televisa. Over a short period of time, Televisa transformed itself from a monopoly, family-owned media company with close ties to the ruling party to a profitable, competitive organization that regained the leadership position in the Mexican media industry.

                Published 06 Jan 2004

                Reference 5217

                Topic Strategy

                Region South America

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                Televisa: The Comeback of a Media Giant

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                This case study analyzes the remarkable restructuring of a Mexican media company, Televisa. Over a short period of time, Televisa transformed itself from a monopoly, family-owned media company with close ties to the ruling party to a profitable, competitive organization that regained the leadership position in the Mexican media industry.
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                  The Latin American Telecom Industry (Industry Note)

                  By  Lourdes Casanova,  Maria Gradillas
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                  The Latin American business climate has undergone a revolution in the last decade – state companies have been privatised, a number of sectors have been deregulated, and markets have been opened to foreign competitors. As a result of these changes a number of new opportunities have opened up particularly in telecommunications.

                    Published 01 Jan 2004

                    Reference 5210

                    Topic Strategy

                    Region South America

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                    The Latin American Telecom Industry (Industry Note)

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                    The Latin American business climate has undergone a revolution in the last decade – state companies have been privatised, a number of sectors have been deregulated, and markets have been opened to foreign competitors. As a result of these changes a number of new opportunities have opened up particularly in telecommunications.
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