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Televisa: The Comeback of a Media Giant

By Lourdes Casanova,  Maria Gradillas
Published 06 Jan 2004
Reference 5217
Topic Strategy
Region South America
Length 21 page(s)
Inspection copy
6.00
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Summary

This case study analyzes the remarkable restructuring of a Mexican media company, Televisa. Over a short period of time, Televisa transformed itself from a monopoly, family-owned media company with close ties to the ruling party to a profitable, competitive organization that regained the leadership position in the Mexican media industry.

Teaching objectives

This case study provides a unique perspective on the following issues: Competitive challenges faced by media companies in Latin America. Restructuring of an old media monopoly. Succession in family businesses. Success drivers in media companies. An analysis of the Mexican and US Hispanic media markets.

Keywords
  • RD0504
  • MEDIA
  • FAMILY BUSINESS
  • LATIN AMERICA
  • MEXICAN CONGLOMERATE
  • COMPANY RESTRUCTURING
  • COMPETITION
  • HISPANIC MARKET
  • MEDIA CONTENT
  • MEDIA GIANT
  • TELEVISA
  • AR2004
  • AR0304
About the authors
Casanova

Lourdes Casanova

Maria  Gradillas


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