CEMEX (E): Down After Down Under?

This five-part case study illustrates the swift international expansion and transformation of Cemex, an emerging multinational from Mexico, into a Global Latina that has consolidated its position throughout its “natural markets” to become the world’s biggest building materials multinational. It provides an example of growth through acquisitions which enables an emerging multinational to conquer the world.

The general objective is to study the growth and internationalization strategies of Cemex with a special focus on: ? International expansion through natural markets ? Business model innovation (the 'Cemex way') ? Strong leadership (Lorenzo Zambrano) ? Management in emerging markets ? Mergers and acquisitons and post-merger integration know-how