America Movil: The Making of a Mexican Global Latina

This case study analyses the swift international expansion and transformation of América Móvil, a Mexican Global Latina that has been able to extend its footprint throughout Latin America and consolidate its position in the region’s wireless telephone market in just eight years. It is an example of an emerging multinational with a successful internationalization strategy in its natural market, Latin America.

The general objective is to study the growth and internationalization strategies of Am�rica M�vil with a special focus on the following: ? Natural market (Latin America) ? Business model innovation (prepaid model) ? Strong leadership (Carlos Slim) ? Acquisiton strategy (undervalued assets at the right time)