Mariola Meseguer

This case study analyses the business expansion strategy of Telefónica in Latin America, its natural market. In many respects, Telefónica was a pioneer in transforming itself from a local, protected Spanish monopoly to a multinational company with global ambitions and a strong strategic presence in Latin America. Many Spanish companies followed suit.

Published 01 Dec 1999

Reference 4867

Topic Strategy

Region Global

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