This case study analyses the business expansion strategy of Telefónica in Latin America, its natural market. In many respects, Telefónica was a pioneer in transforming itself from a local, protected Spanish monopoly to a multinational company with global ambitions and a strong strategic presence in Latin America. Many Spanish companies followed suit.
The teaching objective is to study the expansion of Telef�nica in Latin America. This provides a unique perspective on the following issues: Strategies for investing in emerging markets such as Latin America A better understanding of Latin American economies and natural markets A useful perspective on changes within telecommunications
- ENTRY STRATEGY
- LATIN AMERICA
- NATURAL MARKET