Telefonica: The Making of a Multinational

Published 01 Dec 1999
Reference 4867
Topic Strategy
Region Global
Summary

This case study analyses the business expansion strategy of Telefónica in Latin America, its natural market. In many respects, Telefónica was a pioneer in transforming itself from a local, protected Spanish monopoly to a multinational company with global ambitions and a strong strategic presence in Latin America. Many Spanish companies followed suit.

Teaching objectives

The teaching objective is to study the expansion of Telef�nica in Latin America. This provides a unique perspective on the following issues: Strategies for investing in emerging markets such as Latin America A better understanding of Latin American economies and natural markets A useful perspective on changes within telecommunications

Keywords
  • TELECOMS
  • ENTRY STRATEGY
  • LATIN AMERICA
  • MULTINATIONAL
  • NATURAL MARKET
  • CULTURE
  • RD1299