The case documents the successful transformation of Endesa over the last five years from a local, public utility into one of the key players in the energy sector. Central to its success has been a focus on expanding within its natural market Latin America and Southern Europe and by rapidly moving into complementary lines of businesses such as telecoms.
The case provides a unique perspective on the following issues: Endesa as a model for building a global firm in the energy sector Ongoing changes within the energy sector Organizational responses to these changes within the energy sector Strategies for investing in emerging markets such as Latin America A better understanding of Latin American economies and �natural markets�
- ENERGY SECTOR
- PUBLIC SERVICES
- SPANISH INVESTMENTS IN LATIN AMERICA
- EMERGING MARKETS
- LATIN AMERICA