Santander (D): Transformation and Growth in the U.K.

Published 29 Nov 2010
Reference 5731
Topic Strategy
Region Europe
Length 21 page(s)
Language English
Summary

The case starts when António Horta-Osório takes over as CEO of Santander UK subsidiary and illustrates the transformation of Abbey after the integration of the UK operations into the Spanish bank’s global network. Abbey becomes Santander's most important subsidiary. The focus is placed on the long-term development of the UK unit, the evolution of its strategy and the assessment of future growth options.

Teaching objectives

The case provides a unique perspective into 1) Generation and evaluation of options for the long-term development of an acquisition in a new market. 2) Analysis of strategy evolution and change management at a target firm. 3) Assessment of leadership issues and cultural integration. 4) Handling the transition to daily business and the implementation of medium-term plans after a merger. 5) How to succeed in a banking acquisition.

Keywords
  • Strategy Formulation
  • Banking
  • Mergers and Acquisitions
  • Post Merger Integration
  • Business Transformation
  • Corporate Development
  • Change Management
  • Leadership
  • European Competitiveness Initiative
  • European Competitiveness
  • Europe
  • Change Management