Weg (A): The Making of a Global Brazilian

Published 27 Feb 2012
Reference 5857
Topic Strategy
Region Global
Summary

The case analyses Weg's internationalization strategy and its knowledge management process following a series of acquisitions in 2010 and 2011. The company, which started out in the electric motor segment in Brazil and then aggressively internationalized, faces new challenges in industrial and commercial automation, uninterrupted power supply systems and wind power. A pressing issue is whether to maintain the existing process for acquiring and disseminating knowledge in the face of Weg’s increasingly global scope and in the new segments where it now operates. Case A presents a brief profile of the electric motor industry, Weg’s competitors and its internationalization strategy, while Case B focuses on knowledge management, a key success factor of internationalization.

Teaching objectives

The case provides a unique perspective on the following issues: 1) Evaluation of an internationalization strategy . 2) Weg's model for building a global company. 3) How to survive and expand internationally in times of crisis. 4) Acquisition and management of knowledge as a key success factor of internationalization.

Keywords
  • Emerging Multinational
  • Brazil
  • Internationalization
  • Knowledge Management
  • Innovation
  • Global Crisis
  • Natural Market
  • Acquisition
  • Q21112
  • Corporate Governance
  • Case Studies: Value Creation, Strategy and Implementation