Paula Esteban Jardim

The ‘Brazilian Market for Replacement Tyres’ is an evaluation case. The study discusses the impact of new environmental legislation adopted by the Brazilian government on the various companies that participate in this market (importers, exporters and retailers). Those that suffered most were importers of used tyres, who had to stop doing so because of the regulatory changes.

Published 16 Dec 2011

Reference 5855

Topic Strategy

Region South America

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