Artecola: Building a Global Brazilian Multinational from Rio Grande do Sul

This case analyzes the internationalization process of a Brazilian emerging multinational Artecola, a leader in manufacturing adhesives. It examines the different acquisitions of this medium-size family business in its natural market - Argentina and thenother Latin American countries. As the company moves from exporting to establishing manufacturing plants, it faces new challenges in order to sustain its growth: how to acquire and retain talent and financial resources.

The case provides a unique perspective on the following issues: 1) Growth challenges of a family business from Rio Grande do Sul in Brazil. 2) Evaluation of an internationalization strategy of an emerging multinational. 3) Artecola's model for building a global company, expanding first in its natural market. 4) How to survive and expand internationally in a volatile market.