Artecola: Building a Global Brazilian Multinational from Rio Grande do Sul

Published 23 Sep 2013
Reference 6014
Topic Strategy
Region South America
Length 14 page(s)
Language English

This case analyzes the internationalization process of a Brazilian emerging multinational Artecola, a leader in manufacturing adhesives. It examines the different acquisitions of this medium-size family business in its natural market - Argentina and thenother Latin American countries. As the company moves from exporting to establishing manufacturing plants, it faces new challenges in order to sustain its growth: how to acquire and retain talent and financial resources.

Teaching objectives

The case provides a unique perspective on the following issues: 1) Growth challenges of a family business from Rio Grande do Sul in Brazil. 2) Evaluation of an internationalization strategy of an emerging multinational. 3) Artecola's model for building a global company, expanding first in its natural market. 4) How to survive and expand internationally in a volatile market.

  • Q11314
  • Internationalization
  • Mergers and Acquisitions
  • Brazil
  • Emerging multinationals
  • Innovation
  • Natural markets
  • Family business
  • Alliances