Charlotte Butler

The In-Box

By  Henri-Claude de Bettignies,  Charlotte Butler
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Richard Evans, the newly appointed General Manager of the Siam Chemicals Company (SCC) returns to his Bangkok office after a two-week absence to find his in-box full of emails from his Thai team. Under time pressure he must first prioritise and then decide how best to respond to them.

    Published 12 Apr 2021

    Reference 6663

    Topic Leadership & Organisations

    Industry Chemicals

    Region Asia

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    The In-Box

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    Richard Evans, the newly appointed General Manager of the Siam Chemicals Company (SCC) returns to his Bangkok office after a two-week absence to find his in-box full of emails from his Thai team. Under time pressure he must first prioritise and then decide how best to respond to them.
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      Pfizer and the Distribution of Pharmaceuticals in Europe in 2009

      By  Karel Cool,  Peter Zemsky,  Charlotte Butler
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      Faced with increasing parallel imports, Pfizer in Europe decides to change its drug distribution strategy. It introduces a 'Direct to Pharmacy' scheme whereby distributors become mere logistics companies. Pfizer also introduces 'dual pricing' to force wholesalers to sell the drugs in the targeted country.

        Published 23 Feb 2011

        Reference 5679

        Topic Strategy

        Industry Pharmaceuticals

        Region Europe

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        Pfizer and the Distribution of Pharmaceuticals in Europe in 2009

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        Faced with increasing parallel imports, Pfizer in Europe decides to change its drug distribution strategy. It introduces a 'Direct to Pharmacy' scheme whereby distributors become mere logistics companies. Pfizer also introduces 'dual pricing' to force wholesalers to sell the drugs in the targeted country.
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          West-Coast Health Centre: "It's About Time!"

          By  Charlotte Butler,  Faridah Hj. Hassan,  Faizah A. Rahim,  Chan Kum Siew
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          A privately owned and internationally acccredited tertiary care hospital located in southern Malaysia, WHC had grown fast and won many awards for excellence since its foundation in 1990. However, in 2006 a confidential national survey revealed high levels of dissatisfation among its patients, notably concerning wait times. The case focuses on management attempts to identify the causes of this.

            Published 27 Aug 2010

            Reference 5682

            Topic Operations

            Region Asia

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            West-Coast Health Centre: "It's About Time!"

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            A privately owned and internationally acccredited tertiary care hospital located in southern Malaysia, WHC had grown fast and won many awards for excellence since its foundation in 1990. However, in 2006 a confidential national survey revealed high levels of dissatisfation among its patients, notably concerning wait times. The case focuses on management attempts to identify the causes of this.
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              Emirates Bank (A): An HR Transformation Journey

              By  Paul A. L. Evans,  Guenter Stahl,  Charlotte Butler
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              The case describes the efforts of Emirates Bank’s HR team to build a performance-oriented culture in order to facilitate growth. To introduce basic HR processes, resistance to change from the established management hierarchy must be overcome. More recently, business segmentation of the bank and an impending merger raise new challenges for the direction of HR.

                Published 29 May 2009

                Reference 5562

                Topic Leadership & Organisations

                Industry Banking

                Region Middle-East

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                Emirates Bank (A): An HR Transformation Journey

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                The case describes the efforts of Emirates Bank’s HR team to build a performance-oriented culture in order to facilitate growth. To introduce basic HR processes, resistance to change from the established management hierarchy must be overcome. More recently, business segmentation of the bank and an impending merger raise new challenges for the direction of HR.
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                  Emirates Bank (B): The Search for Talent

                  By  Paul A. L. Evans,  Guenter Stahl,  Charlotte Butler
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                  The case focuses on the recruitment and retention challenges of Emirates Bank and its HR team as the organisation expands from 900 staff to more than 5500. It highlights the challenges of managing expatriates and locals in the context of nationalisation, and those of changing a culture of traditionally managing retention through salary rises alone.

                    Published 29 May 2009

                    Reference 5562

                    Topic Leadership & Organisations

                    Industry Banking

                    Region Middle-East

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                    Emirates Bank (B): The Search for Talent

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                    The case focuses on the recruitment and retention challenges of Emirates Bank and its HR team as the organisation expands from 900 staff to more than 5500. It highlights the challenges of managing expatriates and locals in the context of nationalisation, and those of changing a culture of traditionally managing retention through salary rises alone.
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                      MASkargo - Going Beyond Expectations

                      By  Charlotte Butler,  Maznah Che Ghazali,  Zainah Abdullah,  Zainon Bakar,  Rokiah Aziz
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                      MASkargo, the cargo handling arm of Malaysia Airlines, handles the delivery of cargo round the world via its global network of routes. By 2004 it is faced with declining profitability, a high number of customer complaints about mishandled cargo and low staff morale. The senior management team must come up with a new strategy to ensure its survival.

                        Published 30 Dec 2008

                        Reference 5542

                        Topic Operations

                        Region Global

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                        MASkargo - Going Beyond Expectations

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                        MASkargo, the cargo handling arm of Malaysia Airlines, handles the delivery of cargo round the world via its global network of routes. By 2004 it is faced with declining profitability, a high number of customer complaints about mishandled cargo and low staff morale. The senior management team must come up with a new strategy to ensure its survival.
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                          This is Our Way

                          By  Charlotte Butler,  Dzukifli Sipon,  Suhaimy Talib
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                          Set in 2004, the case looks at the challenges facing Kuantan Municipal Council, a leading Malaysian local government institution with a reputation for delivering efficient, high-quality services.

                            Published 30 Nov 2008

                            Reference 5540

                            Topic Leadership & Organisations

                            Region Asia

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                            This is Our Way

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                            Set in 2004, the case looks at the challenges facing Kuantan Municipal Council, a leading Malaysian local government institution with a reputation for delivering efficient, high-quality services.
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                              NSC Hospital: Reaching for the Stars - What It Takes to Grasp Leadership

                              By  Charlotte Butler,  M. Sugumaran,  Ahmad Rabiah
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                              NSC is a subsidiary of Malaysia’s leading healthcare provider, NCH, listed on the KL stock exchange. The case focuses on the declining performance of the Support services department which, under a new leader, is showing signs of low morale and high staff turnover.

                                Published 30 Nov 2008

                                Reference 5529

                                Topic Strategy

                                Region Asia

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                                NSC Hospital: Reaching for the Stars - What It Takes to Grasp Leadership

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                                NSC is a subsidiary of Malaysia’s leading healthcare provider, NCH, listed on the KL stock exchange. The case focuses on the declining performance of the Support services department which, under a new leader, is showing signs of low morale and high staff turnover.
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                                  Survival of the Fittest - Sipro Plastics Industries

                                  By  Charlotte Butler,  Norhana Salamudin,  Datin Naru Aini Abdul Rahman,  Hijh Nor Aini Hj Ab Talib
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                                  Founded by Noraini, a young Malaysian entrepreneur, by 2005 SIPRO Plastics is a leading manufacturer and assembler of plastic parts and components for the Malaysian auto and electronics industries.

                                    Published 30 Nov 2008

                                    Reference 5561

                                    Topic Strategy

                                    Industry Electrical/Electronic Manufacturing

                                    Region Asia

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                                    Survival of the Fittest - Sipro Plastics Industries

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                                    Founded by Noraini, a young Malaysian entrepreneur, by 2005 SIPRO Plastics is a leading manufacturer and assembler of plastic parts and components for the Malaysian auto and electronics industries.
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                                      Changing Scenarios at ABSB

                                      By  Charlotte Butler,  Mohd Zaki Ibrahim,  Shaik Roslinah Bux
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                                      Set up in 1997 as a joint venture with a leading Swedish auto fabric designer and manufacturer to transfer technology know-how, Malaysian SME ABSB aimed to become the leading ASEAN supplier of seat covers, using the state-of-the-art manufacturing equipment acquired from its partner.

                                        Published 30 Nov 2008

                                        Reference 5541

                                        Topic Operations

                                        Region Asia

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                                        Changing Scenarios at ABSB

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                                        Set up in 1997 as a joint venture with a leading Swedish auto fabric designer and manufacturer to transfer technology know-how, Malaysian SME ABSB aimed to become the leading ASEAN supplier of seat covers, using the state-of-the-art manufacturing equipment acquired from its partner.
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