Charlotte Butler

Changmai Corp. (Portuguese)

By  Charlotte Butler,  Henri-Claude de Bettignies
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Trata-se de um caso imaginário, estabelecido no Sudeste da Ásia, e que introduz alguns dos dilemas éticos e morais que podem encontrar os gerentes expatriados que trabalham na região.

    Published 31 Oct 2008

    Reference 4504

    Topic Leadership & Organisations

    Region Asia

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    Changmai Corp. (Portuguese)

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    Trata-se de um caso imaginário, estabelecido no Sudeste da Ásia, e que introduz alguns dos dilemas éticos e morais que podem encontrar os gerentes expatriados que trabalham na região.
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      Katoen Natie (KTN) Enters Asia

      By  Charlotte Butler,  Dirk Van Den Berghe
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      KTN is a Belgian-based logistics firm that over the last decade has successfully expanded throughout the world. Its growth strategy has been based on an innovative approach to organisational and HRM issues, and a business model that emphasises value-added, high tech services. The specific context of the case is KTN's recent entry into Thailand and the next logical place for expansion is China.

        Published 01 Oct 2005

        Reference 5286

        Topic Strategy

        Region Global

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        Katoen Natie (KTN) Enters Asia

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        KTN is a Belgian-based logistics firm that over the last decade has successfully expanded throughout the world. Its growth strategy has been based on an innovative approach to organisational and HRM issues, and a business model that emphasises value-added, high tech services. The specific context of the case is KTN's recent entry into Thailand and the next logical place for expansion is China.
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          Otis Elevator in China

          By  Charlotte Butler,  Peter Williamson
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          This case series traces the evolution of the Otis Elevator business in China from its re-entry into the market in 1983 through until 2001. It explores the way in which the company has had to evolve its strategy and structures in China to keep pace with a fast-developing environment and the managerial challenges in implementing those changes.

            Published 01 Sep 2005

            Reference 5111

            Topic Strategy

            Region Asia

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            Otis Elevator in China

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            This case series traces the evolution of the Otis Elevator business in China from its re-entry into the market in 1983 through until 2001. It explores the way in which the company has had to evolve its strategy and structures in China to keep pace with a fast-developing environment and the managerial challenges in implementing those changes.
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              Otis Elevator in China (B)

              By  Charlotte Butler,  Peter Williamson
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              This case series traces the evolution of the Otis Elevator business in China from its re-entry into the market in 1983 through until 2001. It explores the way in which the company has had to evolve its strategy and structures in China to keep pace with a fast-developing environment and the managerial challenges in implementing those changes.

                Published 01 Sep 2005

                Reference 5111

                Topic Strategy

                Region Asia

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                Otis Elevator in China (B)

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                This case series traces the evolution of the Otis Elevator business in China from its re-entry into the market in 1983 through until 2001. It explores the way in which the company has had to evolve its strategy and structures in China to keep pace with a fast-developing environment and the managerial challenges in implementing those changes.
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                  Cartier: A Legend of Luxury (French)

                  By  Sumantra Ghoshal,  Charlotte Butler,  Francois-Xavier Huard
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                  The case describes the strategic, operational and organisational processes in Cartier, one of the most successful luxury product companies in the world. Creativity lies at the core of Cartier's strategy and the case focuses on how such creativity can be triggered and maintained in companies.

                    Published 09 Jan 2005

                    Reference 3663

                    Topic Strategy

                    Region Europe

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                    Cartier: A Legend of Luxury (French)

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                    The case describes the strategic, operational and organisational processes in Cartier, one of the most successful luxury product companies in the world. Creativity lies at the core of Cartier's strategy and the case focuses on how such creativity can be triggered and maintained in companies.
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                      Robert Mondavi Corporation in France (A)

                      By  Gordon Redding,  Charlotte Butler
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                      In the late 1990s, Robert Mondavi Corporation, a major US wine company based in California, was seeking to expand its international presence by setting up an operation to produce wine in southern France. After failing to find a suitable partner it adopted a green field strategy, targeting an area of undeveloped land in the Languedoc village of Aniane for purchase.

                        Published 10 Jan 2004

                        Reference 5203

                        Topic Strategy

                        Industry Food and Beverages Production,  Wine and Spirits

                        Region Europe

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                        Robert Mondavi Corporation in France (A)

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                        In the late 1990s, Robert Mondavi Corporation, a major US wine company based in California, was seeking to expand its international presence by setting up an operation to produce wine in southern France. After failing to find a suitable partner it adopted a green field strategy, targeting an area of undeveloped land in the Languedoc village of Aniane for purchase.
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                          Robert Mondavi Corporation in France (full version) (A1)

                          By  Gordon Redding,  Charlotte Butler
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                          Robert Mondavi Corporation, a major U.S. wine company, secured a lease to create a winery on undeveloped land in southern French village of Aniane. The plan provoked public dissent. The debate included the defence of traditional European artisanship against U.S. industrial scale production and respect toward due political process in France.

                            Published 09 Jan 2004

                            Reference 5203

                            Topic Strategy

                            Industry Food and Beverages Production,  Wine and Spirits

                            Region Europe

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                            Robert Mondavi Corporation in France (full version) (A1)

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                            Robert Mondavi Corporation, a major U.S. wine company, secured a lease to create a winery on undeveloped land in southern French village of Aniane. The plan provoked public dissent. The debate included the defence of traditional European artisanship against U.S. industrial scale production and respect toward due political process in France.
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                              Robert Mondavi Corporation in France (B)

                              By  Gordon Redding,  Charlotte Butler
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                              Robert Mondavi Corporation, a major U.S. wine company, secured a lease to create a winery on undeveloped land in southern French village of Aniane. The plan provoked public dissent. The debate included the defence of traditional European artisanship against U.S. industrial scale production and respect toward due political process in France.

                                Published 03 Jan 2004

                                Reference 5203

                                Topic Strategy

                                Industry Food and Beverages Production,  Wine and Spirits

                                Region Europe

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                                Robert Mondavi Corporation in France (B)

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                                Robert Mondavi Corporation, a major U.S. wine company, secured a lease to create a winery on undeveloped land in southern French village of Aniane. The plan provoked public dissent. The debate included the defence of traditional European artisanship against U.S. industrial scale production and respect toward due political process in France.
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                                  Otis Elevator in China (A)

                                  By  Charlotte Butler,  Peter Williamson
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                                  This case series traces the evolution of the Otis Elevator business in China from its re-entry into the market in 1983 through until 2001. It explores the way in which the company has had to evolve its strategy and structures in China to keep pace with a fast-developing environment and the managerial challenges in implementing those changes.

                                    Published 01 Jan 2003

                                    Reference 5111

                                    Topic Strategy

                                    Region Asia

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                                    Otis Elevator in China (A)

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                                    This case series traces the evolution of the Otis Elevator business in China from its re-entry into the market in 1983 through until 2001. It explores the way in which the company has had to evolve its strategy and structures in China to keep pace with a fast-developing environment and the managerial challenges in implementing those changes.
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                                      Hindustan Lever Limited: Levers for Change

                                      By  Charlotte Butler,  Sumantra Ghoshal
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                                      The case describes the building of a new brand of detergent, Nirma, by an Indian entrepreneur. His product, marketed in a revolutionary way, overtakes the long-time market leader, Hindustan Lever (HLL), the Indian subsidiary of Unilever, which had utterly failed to recognise the threat posed by Nirma.

                                        Published 18 Dec 2002

                                        Reference 4985

                                        Topic Strategy

                                        Industry Consumer Goods

                                        Region Asia

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                                        Hindustan Lever Limited: Levers for Change

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                                        The case describes the building of a new brand of detergent, Nirma, by an Indian entrepreneur. His product, marketed in a revolutionary way, overtakes the long-time market leader, Hindustan Lever (HLL), the Indian subsidiary of Unilever, which had utterly failed to recognise the threat posed by Nirma.
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