Trata-se de um caso imaginário, estabelecido no Sudeste da Ásia, e que introduz alguns dos dilemas éticos e morais que podem encontrar os gerentes expatriados que trabalham na região.

KTN is a Belgian-based logistics firm that over the last decade has successfully expanded throughout the world. Its growth strategy has been based on an innovative approach to organisational and HRM issues, and a business model that emphasises value-added, high tech services. The specific context of the case is KTN's recent entry into Thailand and the next logical place for expansion is China.

The case describes the strategic, operational and organisational processes in Cartier, one of the most successful luxury product companies in the world. Creativity lies at the core of Cartier's strategy and the case focuses on how such creativity can be triggered and maintained in companies.

This case series traces the evolution of the Otis Elevator business in China from its re-entry into the market in 1983 through until 2001. It explores the way in which the company has had to evolve its strategy and structures in China to keep pace with a fast-developing environment and the managerial challenges in implementing those changes.

This case series traces the evolution of the Otis Elevator business in China from its re-entry into the market in 1983 through until 2001. It explores the way in which the company has had to evolve its strategy and structures in China to keep pace with a fast-developing environment and the managerial challenges in implementing those changes.

In the late 1990s, Robert Mondavi Corporation, a major US wine company based in California, was seeking to expand its international presence by setting up an operation to produce wine in southern France. After failing to find a suitable partner it adopted a green field strategy, targeting an area of undeveloped land in the Languedoc village of Aniane for purchase.

Robert Mondavi Corporation, a major U.S. wine company, secured a lease to create a winery on undeveloped land in southern French village of Aniane. The plan provoked public dissent. The debate included the defence of traditional European artisanship against U.S. industrial scale production and respect toward due political process in France.

Robert Mondavi Corporation, a major U.S. wine company, secured a lease to create a winery on undeveloped land in southern French village of Aniane. The plan provoked public dissent. The debate included the defence of traditional European artisanship against U.S. industrial scale production and respect toward due political process in France.

This case series traces the evolution of the Otis Elevator business in China from its re-entry into the market in 1983 through until 2001. It explores the way in which the company has had to evolve its strategy and structures in China to keep pace with a fast-developing environment and the managerial challenges in implementing those changes.

The case describes the building of a new brand of detergent, Nirma, by an Indian entrepreneur. His product, marketed in a revolutionary way, overtakes the long-time market leader, Hindustan Lever (HLL), the Indian subsidiary of Unilever, which had utterly failed to recognise the threat posed by Nirma.