Francois-Xavier Huard

The case describes the strategic, operational and organisational processes in Cartier, one of the most successful luxury product companies in the world. Creativity lies at the core of Cartier's strategy and the case focuses on how such creativity can be triggered and maintained in companies.

Published 01 Sep 2005

Reference 3663

Topic Strategy

Industry Luxury Goods and Jewelry

Region Europe

View case
Describes the strategic, operational and organisational processes in Cartier, one of the most successful luxury product companies in the world. Creativity lies at the core of Cartier's strategy, and the case focuses on how such creativity can be triggered and maintained in companies.

Published 01 Jan 1992

Reference 278

Topic Strategy

Industry Luxury Goods and Jewelry

Region Europe

View case