Henri-Claude de Bettignies

Emeritus Professor of Asian Business
Email henriclaude.debettignies@insead.edu
Trata-se de um caso imaginário, estabelecido no Sudeste da Ásia, e que introduz alguns dos dilemas éticos e morais que podem encontrar os gerentes expatriados que trabalham na região.

Published 31 Oct 2008

Reference 4504

Topic Leadership & Organisations

Region Asia

View case
A confidential plan for restructuring Danone's biscuit division is leaked to the press, and triggers labor unrest followed by a consumer boycott. Danone seeks a strategy to surmount the crisis, but while initially successful, the strategy ultimately exacerbates the situation.

Published 02 Jan 2006

Reference 5344

Topic Responsibility

Industry Food and Beverages Production

Region Europe

View case
A confidential plan for restructuring Danone's biscuit division is leaked to the press, and triggers labor unrest followed by a consumer boycott. Danone seeks a strategy to surmount the crisis, but while initially successful, the strategy ultimately exacerbates the situation.

Published 02 Jan 2006

Reference 5344

Topic Responsibility

Industry Food and Beverages Production

Region Europe

View case
A confidential plan for restructuring Danone's biscuit division is leaked to the press, and triggers labor unrest followed by a consumer boycott. Danone seeks a strategy to surmount the crisis, but while initially successful, the strategy ultimately exacerbates the situation.

Published 02 Jan 2006

Reference 5344

Topic Responsibility

Industry Food and Beverages Production

Region Europe

View case
This is a French translation of the case?. This is the first of a three-case series. In October 1988, members of the Board and CEO's (chief executive officers) of Roussel-Uclaf (one of the French leaders of the pharmaceutical industry) had to decide whether or not to put in the market RU 486, a pill that provokes abortion without use of surgical methods.

Published 01 Jul 2005

Reference 2886

Topic Leadership & Organisations

Region Europe

View case
This is the first of a three-case series. In October 1988, members of the Board and CEO's (chief executive officers) of Roussel-Uclaf (one of the French leaders of the pharmaceutical industry) had to decide whether or not to put in the market RU 486, a pill that provokes abortion without use of surgical methods.

Published 05 Jan 2005

Reference 2886

Topic Leadership & Organisations

Region Europe

View case
This is a French translation of the case?. This is the first of a three-case series. In October 1988, members of the Board and CEO's (chief executive officers) of Roussel-Uclaf (one of the French leaders of the pharmaceutical industry) had to decide whether or not to put in the market RU 486, a pill that provokes abortion without use of surgical methods.

Published 05 Jan 2005

Reference 2886

Topic Leadership & Organisations

Region Europe

View case
Case A presents three strategic options considered by a fictitious international oil and gas corporation to address the issue of climate change: "fight against action", "wait and see", and "dynamic proactive". Case B presents the climate change strategies of three multinational corporations – ExxonMobil, BP Amoco, and TotalFinaElf.

Published 01 Mar 2004

Reference 4957

Topic Strategy

Region Global

View case
Case A presents three strategic options considered by a fictitious international oil and gas corporation to address the issue of climate change: "fight against action", "wait and see", and "dynamic proactive". Case B presents the climate change strategies of three multinational corporations – ExxonMobil, BP Amoco, and TotalFinaElf.

Published 03 Jan 2004

Reference 4957

Topic Strategy

Industry Oil & Energy

Region Global

View case
Case (A) describes the creation and development of a joint venture (ATG) in China between a Japanese (Teikoku Piston Ring Co Ltd), a European (T&N plc) and a Chinese State-Owned Enterprise (SOE, APR) company. The JV is set up fast to benefit from central government tax breaks.

Published 01 Jan 2002

Reference 4973

Topic Strategy

Industry Automotive Logistics and Supply Chain Machinery

Region Asia

View case
Business Leaders' Vision and Corporate Transformation