Henri-Claude de Bettignies

Emeritus Professor of Asian Business
Case (A) describes the creation and development of a joint venture (ATG) in China between a Japanese (Teikoku Piston Ring Co Ltd), a European (T&N plc) and a Chinese State-Owned Enterprise (SOE, APR) company. The JV is set up fast to benefit from central government tax breaks.

Published 01 Jan 2002

Reference 4973

Topic Strategy

Industry Automotive Logistics and Supply Chain Machinery

Region Asia

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The case continues the story of the ATG joint venture described in case A. It charts the human resource and organisational changes that take place, and the resolution of various problems linked to the way the joint venture was set up, and the conflicting cultural differences between the partners.

Published 01 Jan 2002

Reference 4973

Topic Strategy

Industry Automotive Logistics and Supply Chain Machinery

Region Asia

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Case A: Presents three strategic options considered by a fictitious international oil and gas corporation to address the issue of climate change: fight against action, wait and see, and dynamic proactive.

Published 01 Aug 2001

Reference 4957

Topic Strategy

Industry Oil & Energy

Region Global

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Case B: Presents the climate change strategies of three multinational corporations Exxon Mobil, BP Amoco, and Total-Fina-Elf.

Published 08 Jan 2001

Reference 4957

Topic Strategy

Industry Oil & Energy

Region Global

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Case A: describes the creation and development of a joint venture (Ferodo Thailand Ltd) between the UK-based auto components firm T&N Plc, its long-time associate the Japanese brake manufacturer; Japanese Brake International (JBI), and the Thai Boonpong Group.

Published 01 Jan 2001

Reference 4911

Topic Strategy

Industry Automotive Mechanical or Industrial Engineering

Region Asia

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In April 2000, Yahoo! was sued by a French anti-racist group, on the grounds that Yahoo!'s online auctions of nazi items on its U.S. site violate French law. Yahoo! Inc. finally removed these items from its site in January 2001. The cases and its annexes present the economic, legal, technical, philosophical, cultural and managerial issues.

Published 01 Jan 2001

Reference 4956

Topic Strategy

Industry E-Commerce

Region Global

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In April 2000, Yahoo! was sued by a French anti-racist group, on the grounds that Yahoo!'s online auctions of nazi items on its U.S. site violate French law. Yahoo! Inc. finally removed these items from its site in January 2001. The cases and its annexes present the economic, legal, technical, philosophical, cultural and managerial issues.

Published 01 Jan 2001

Reference 4956

Topic Strategy

Industry E-Commerce

Region Global

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Case B: looks at how T&N bring a new management team, including for the first time a marketing director, in the hope of raising morale, improving market share and increasing productivity all this in the wake of the Asian crisis. It traces the new management team’s efforts to turn the joint venture around.

Published 01 Jan 2001

Reference 4911

Topic Strategy

Industry Automotive Mechanical or Industrial Engineering

Region Asia

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Case A: describes the creation and development of a joint venture (Ferodo Thailand Ltd) between the UK-based auto components firm T&N Plc, its long-time associate the Japanese brake manufacturer; Japanese Brake International (JBI), and the Thai Boonpong Group.

Published 01 Jan 2001

Reference 4911

Topic Strategy

Industry Automotive Mechanical or Industrial Engineering

Region Asia

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The chairman (ethnic Chinese) of a large, Sumatra-based pulp and paper company, is considering what to do to save his previously very successful business empire, which is now in a critical situation following the collapse of the Indonesian rupiah. The case explores different alternatives open to Benny to save the company from bankruptcy.

Published 01 Jan 1999

Reference 4819

Topic Strategy

Region Asia

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Business Leaders' Vision and Corporate Transformation, Corruption and Managerial Behaviour across Cultures, Social Change and Management Practices in Asia