Marc Le Menestrel

Affiliate Professor of Decision Sciences
Email [email protected]
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Who Won the Danone Boycott? (A)

By  Mark Hunter,  Henri-Claude de Bettignies,  Marc Le Menestrel
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A confidential plan for restructuring Danone's biscuit division is leaked to the press, and triggers labor unrest followed by a consumer boycott. Danone seeks a strategy to surmount the crisis, but while initially successful, the strategy ultimately exacerbates the situation.

    Published 02 Jan 2006

    Reference 5344

    Topic Responsibility

    Industry Food and Beverages Production

    Region Europe

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    Who Won the Danone Boycott? (A)

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    A confidential plan for restructuring Danone's biscuit division is leaked to the press, and triggers labor unrest followed by a consumer boycott. Danone seeks a strategy to surmount the crisis, but while initially successful, the strategy ultimately exacerbates the situation.
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      Who Won the Danone Boycott? (B)

      By  Mark Hunter,  Henri-Claude de Bettignies,  Marc Le Menestrel
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      A confidential plan for restructuring Danone's biscuit division is leaked to the press, and triggers labor unrest followed by a consumer boycott. Danone seeks a strategy to surmount the crisis, but while initially successful, the strategy ultimately exacerbates the situation.

        Published 02 Jan 2006

        Reference 5344

        Topic Responsibility

        Industry Food and Beverages Production

        Region Europe

        View case

        Who Won the Danone Boycott? (B)

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        A confidential plan for restructuring Danone's biscuit division is leaked to the press, and triggers labor unrest followed by a consumer boycott. Danone seeks a strategy to surmount the crisis, but while initially successful, the strategy ultimately exacerbates the situation.
          View case

          Who Won the Danone Boycott? (C)

          By  Mark Hunter,  Henri-Claude de Bettignies,  Marc Le Menestrel
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          A confidential plan for restructuring Danone's biscuit division is leaked to the press, and triggers labor unrest followed by a consumer boycott. Danone seeks a strategy to surmount the crisis, but while initially successful, the strategy ultimately exacerbates the situation.

            Published 02 Jan 2006

            Reference 5344

            Topic Responsibility

            Industry Food and Beverages Production

            Region Europe

            View case

            Who Won the Danone Boycott? (C)

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            A confidential plan for restructuring Danone's biscuit division is leaked to the press, and triggers labor unrest followed by a consumer boycott. Danone seeks a strategy to surmount the crisis, but while initially successful, the strategy ultimately exacerbates the situation.
              View case

              Should Business Influence the Science and Politics of Global Environmental Change? The Oil Industry and Climate Change (A) (French)

              By  Marc Le Menestrel,  Henri-Claude de Bettignies,  Sybille Van den Hove
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              Case A presents three strategic options considered by a fictitious international oil and gas corporation to address the issue of climate change: "fight against action", "wait and see", and "dynamic proactive". Case B presents the climate change strategies of three multinational corporations – ExxonMobil, BP Amoco, and TotalFinaElf.

                Published 01 Mar 2004

                Reference 4957

                Topic Strategy

                Industry Oil & Energy

                Region Global

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                Should Business Influence the Science and Politics of Global Environmental Change? The Oil Industry and Climate Change (A) (French)

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                Case A presents three strategic options considered by a fictitious international oil and gas corporation to address the issue of climate change: "fight against action", "wait and see", and "dynamic proactive". Case B presents the climate change strategies of three multinational corporations – ExxonMobil, BP Amoco, and TotalFinaElf.
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                  Should Business Influence the Science and Politics of Global Environmental Change? The Oil Industry and Climate Change (B) (French)

                  By  Marc Le Menestrel,  Henri-Claude de Bettignies,  Sybille Van den Hove
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                  Case A presents three strategic options considered by a fictitious international oil and gas corporation to address the issue of climate change: "fight against action", "wait and see", and "dynamic proactive". Case B presents the climate change strategies of three multinational corporations – ExxonMobil, BP Amoco, and TotalFinaElf.

                    Published 03 Jan 2004

                    Reference 4957

                    Topic Strategy

                    Industry Oil & Energy

                    Region Global

                    View case

                    Should Business Influence the Science and Politics of Global Environmental Change? The Oil Industry and Climate Change (B) (French)

                    Add to cart extra
                    Case A presents three strategic options considered by a fictitious international oil and gas corporation to address the issue of climate change: "fight against action", "wait and see", and "dynamic proactive". Case B presents the climate change strategies of three multinational corporations – ExxonMobil, BP Amoco, and TotalFinaElf.
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                      Should Business Influence the Science and Politics of Global Environmental Change? (A): The Oil Industry and Climate Change

                      By  Marc Le Menestrel,  Henri-Claude de Bettignies,  Sybille Van den Hove
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                      Case A: Presents three strategic options considered by a fictitious international oil and gas corporation to address the issue of climate change: fight against action, wait and see, and dynamic proactive.

                        Published 01 Aug 2001

                        Reference 4957

                        Topic Strategy

                        Industry Oil & Energy

                        Region Global

                        View case

                        Should Business Influence the Science and Politics of Global Environmental Change? (A): The Oil Industry and Climate Change

                        Add to cart
                        Case A: Presents three strategic options considered by a fictitious international oil and gas corporation to address the issue of climate change: fight against action, wait and see, and dynamic proactive.
                          View case

                          Should Business Influence the Science and Politics of Global Environmental Change? (B): Climate Change Strategies of Three Multinational Oil Corporations

                          By  Marc Le Menestrel,  Henri-Claude de Bettignies,  Sybille Van den Hove
                          Add to cart
                          Case B: Presents the climate change strategies of three multinational corporations Exxon Mobil, BP Amoco, and Total-Fina-Elf.

                            Published 08 Jan 2001

                            Reference 4957

                            Topic Strategy

                            Industry Oil & Energy

                            Region Global

                            View case

                            Should Business Influence the Science and Politics of Global Environmental Change? (B): Climate Change Strategies of Three Multinational Oil Corporations

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                            Case B: Presents the climate change strategies of three multinational corporations Exxon Mobil, BP Amoco, and Total-Fina-Elf.
                              View case

                              Business e-Ethics (A): Yahoo! on Trial

                              By  Marc Le Menestrel,  Henri-Claude de Bettignies,  Mark Hunter
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                              In April 2000, Yahoo! was sued by a French anti-racist group, on the grounds that Yahoo!'s online auctions of nazi items on its U.S. site violate French law. Yahoo! Inc. finally removed these items from its site in January 2001. The cases and its annexes present the economic, legal, technical, philosophical, cultural and managerial issues.

                                Published 01 Jan 2001

                                Reference 4956

                                Topic Strategy

                                Industry E-Commerce

                                Region Global

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                                Business e-Ethics (A): Yahoo! on Trial

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                                In April 2000, Yahoo! was sued by a French anti-racist group, on the grounds that Yahoo!'s online auctions of nazi items on its U.S. site violate French law. Yahoo! Inc. finally removed these items from its site in January 2001. The cases and its annexes present the economic, legal, technical, philosophical, cultural and managerial issues.
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                                  Business e-Ethics (B): Yahoo! on Trial

                                  By  Marc Le Menestrel,  Henri-Claude de Bettignies,  Mark Hunter
                                  Add to cart
                                  In April 2000, Yahoo! was sued by a French anti-racist group, on the grounds that Yahoo!'s online auctions of nazi items on its U.S. site violate French law. Yahoo! Inc. finally removed these items from its site in January 2001. The cases and its annexes present the economic, legal, technical, philosophical, cultural and managerial issues.

                                    Published 01 Jan 2001

                                    Reference 4956

                                    Topic Strategy

                                    Industry E-Commerce

                                    Region Global

                                    View case

                                    Business e-Ethics (B): Yahoo! on Trial

                                    Add to cart
                                    In April 2000, Yahoo! was sued by a French anti-racist group, on the grounds that Yahoo!'s online auctions of nazi items on its U.S. site violate French law. Yahoo! Inc. finally removed these items from its site in January 2001. The cases and its annexes present the economic, legal, technical, philosophical, cultural and managerial issues.
                                      View case