Marc Le Menestrel

Affiliate Professor of Decision Sciences
Email marc.lemenestrel@insead.edu
A confidential plan for restructuring Danone's biscuit division is leaked to the press, and triggers labor unrest followed by a consumer boycott. Danone seeks a strategy to surmount the crisis, but while initially successful, the strategy ultimately exacerbates the situation.

Published 02 Jan 2006

Reference 5344

Topic Responsibility

Industry Food and Beverages Production

Region Europe

View case
A confidential plan for restructuring Danone's biscuit division is leaked to the press, and triggers labor unrest followed by a consumer boycott. Danone seeks a strategy to surmount the crisis, but while initially successful, the strategy ultimately exacerbates the situation.

Published 02 Jan 2006

Reference 5344

Topic Responsibility

Industry Food and Beverages Production

Region Europe

View case
A confidential plan for restructuring Danone's biscuit division is leaked to the press, and triggers labor unrest followed by a consumer boycott. Danone seeks a strategy to surmount the crisis, but while initially successful, the strategy ultimately exacerbates the situation.

Published 02 Jan 2006

Reference 5344

Topic Responsibility

Industry Food and Beverages Production

Region Europe

View case
Case A presents three strategic options considered by a fictitious international oil and gas corporation to address the issue of climate change: "fight against action", "wait and see", and "dynamic proactive". Case B presents the climate change strategies of three multinational corporations – ExxonMobil, BP Amoco, and TotalFinaElf.

Published 01 Mar 2004

Reference 4957

Topic Strategy

Region Global

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Case A presents three strategic options considered by a fictitious international oil and gas corporation to address the issue of climate change: "fight against action", "wait and see", and "dynamic proactive". Case B presents the climate change strategies of three multinational corporations – ExxonMobil, BP Amoco, and TotalFinaElf.

Published 03 Jan 2004

Reference 4957

Topic Strategy

Industry Oil & Energy

Region Global

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Case A: Presents three strategic options considered by a fictitious international oil and gas corporation to address the issue of climate change: fight against action, wait and see, and dynamic proactive.

Published 01 Aug 2001

Reference 4957

Topic Strategy

Industry Oil & Energy

Region Global

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Case B: Presents the climate change strategies of three multinational corporations Exxon Mobil, BP Amoco, and Total-Fina-Elf.

Published 08 Jan 2001

Reference 4957

Topic Strategy

Industry Oil & Energy

Region Global

View case
In April 2000, Yahoo! was sued by a French anti-racist group, on the grounds that Yahoo!'s online auctions of nazi items on its U.S. site violate French law. Yahoo! Inc. finally removed these items from its site in January 2001. The cases and its annexes present the economic, legal, technical, philosophical, cultural and managerial issues.

Published 01 Jan 2001

Reference 4956

Topic Strategy

Industry E-Commerce

Region Global

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Please refer to part A for the abstract

Published 01 Jan 2001

Reference 4956

Topic Strategy

Industry E-Commerce

Region Global

View case