In the late 1990s, Robert Mondavi Corporation, a major US wine company based in California, was seeking to expand its international presence by setting up an operation to produce wine in southern France. After failing to find a suitable partner it adopted a green field strategy, targeting an area of undeveloped land in the Languedoc village of Aniane for purchase.

Robert Mondavi Corporation, a major U.S. wine company, secured a lease to create a winery on undeveloped land in southern French village of Aniane. The plan provoked public dissent. The debate included the defence of traditional European artisanship against U.S. industrial scale production and respect toward due political process in France.

Robert Mondavi Corporation, a major U.S. wine company, secured a lease to create a winery on undeveloped land in southern French village of Aniane. The plan provoked public dissent. The debate included the defence of traditional European artisanship against U.S. industrial scale production and respect toward due political process in France.

This bundle of mini-cases illustrates the features of institutional theory: regulative processes, enforced obligations and expectations, and cultural values. The authors see the extreme conservatism of potential Japanese investors, relationship building in the Korean chaebol, the placement of Japanese societal needs over breakthrough innovation, and job security in Germany and Japan.

This bundle of mini-cases illustrates the features of institutional theory: regulative processes, enforced obligations and expectations, and cultural values. The authors see the extreme conservatism of potential Japanese investors, relationship building in the Korean chaebol, the placement of Japanese societal needs over breakthrough innovation, and job security in Germany and Japan.

This bundle of mini-cases illustrates the features of institutional theory: regulative processes, enforced obligations and expectations, and cultural values. The authors see the extreme conservatism of potential Japanese investors, relationship building in the Korean chaebol, the placement of Japanese societal needs over breakthrough innovation, and job security in Germany and Japan.

This bundle of mini-cases illustrates the features of institutional theory: regulative processes, enforced obligations and expectations, and cultural values. The authors see the extreme conservatism of potential Japanese investors, relationship building in the Korean chaebol, the placement of Japanese societal needs over breakthrough innovation, and job security in Germany and Japan.