Zainon Bakar

MASkargo, the cargo handling arm of Malaysia Airlines, handles the delivery of cargo round the world via its global network of routes. By 2004 it is faced with declining profitability, a high number of customer complaints about mishandled cargo and low staff morale. The senior management team must come up with a new strategy to ensure its survival.

Published 30 Dec 2008

Reference 5542

Topic Operations

Region Global

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