Emirates Bank (B): The Search for Talent

Published 29 May 2009
Reference 5562
Industry Banking
Region Middle-East
Length 14 page(s)

The case focuses on the recruitment and retention challenges of Emirates Bank and its HR team as the organisation expands from 900 staff to more than 5500. It highlights the challenges of managing expatriates and locals in the context of nationalisation, and those of changing a culture of traditionally managing retention through salary rises alone. A comprehensive talent management programme is developed, while talent spotting by line management is critical.

Teaching objectives

To address the following issues: How to attract, develop and retain talent in the booming but volatile environment of the Emirates and Gulf region? What are the levers for talent attraction and retention other than financial rewards (exploring the concept of the employee value proposition)? Managing the localisation (nationalisation) of talent. The challenges of job rotation, gender, and building a reputation as an ?employer of choice?.

  • recruitment and retention
  • talent management
  • training and career development
  • cultural change
  • localization of managementjob rotation
  • Gulf region
  • RD0509
  • AR0509
  • AR0809
  • ADEC