Rola Tassabehji

The Emirate of Abu Dhabi has witnessed rapid development in recent decades. As its physical, economic and demographic landscapes evolve, the time has come to reflect on the challenges and opportunities ahead. This case illustrates the establishment and achievements of the Office of the Brand of Abu Dhabi (OBAD).

Published 22 Feb 2010

Reference 5671

Topic Leadership & Organisations

Industry Leisure, Travel and Tourism

Region Middle-East

View case