Renault and Nissan - A Marriage of Reason (Chinese)

Published 06 May 2008
Reference 4928
Topic Strategy
Region Asia
Summary

In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that led to the recovery of Nissan.

Teaching objectives

Strategic alliances and acquisitions. The rationale for global alliances. Integrating acquisitions.

Keywords
  • Strategic Alliances
  • Acquisitions
  • Integrating Acquisitions
  • Asian Business
  • Japan
  • Global Strategies
  • RD0608
  • AR2008
  • AR0708