Renault and Nissan - A Marriage of Reason (Chinese)

In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that leads to the recovery of Nissan.

In 1998, Renault proposed an alliance with Nissan, the Japanese auto manufacturing giant which was in financial trouble. Subsequently, a Renault team led by Carlos Ghosn helped Nissan achieve one of the most spectacular turnarounds in recent history. The alliance partners continued to grow through synergies of distribution, manufacturing and know-how that enabled significant cost reductions.

Chemical Corporation of America (Chemco) is a US based oil chemical diversified corporation based in Houston, Texas. In 1994, the company’s presence in Asia Pacific was limited: 11% of sales and 4% of assets.