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Renault and Nissan - A Marriage of Reason (Chinese)

By Philippe Lasserre
Published 06 May 2008
Reference 4928
Topic Strategy
Region Asia
Length 18 page(s)
Language Chinese
Inspection copy
6.00
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Summary

In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that led to the recovery of Nissan.

Teaching objectives

Strategic alliances and acquisitions. The rationale for global alliances. Integrating acquisitions.

Keywords
  • Strategic Alliances
  • Acquisitions
  • Integrating Acquisitions
  • Asian Business
  • Japan
  • Global Strategies
  • RD0608
  • AR2008
  • AR0708
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Renault and Nissan: A Marriage of Reason

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    About the author
    Lasserre

    Philippe Lasserre

    Emeritus Professor of Strategy and Asian Business

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