The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan. The case B presents some of the major international players in this industry: Wal-Mart, Carrefour, Tesco, Metro, Makro, Dairy Farm, Ito-Yokado and Aeon. A more detailed individual cases: Carrefour in Asia and Wal-Mart in Asia provide a deeper analysis of those two firms’ strategies in the region.
This case study aims to: • Perform an industry analysis in a regional (Asian) context. • Identify the issues associated with the globalization of services. • Discuss the applicability of the hypermarket business model in Asia. • Analyze how competitive advantages can be built internationally with a particular focus on Asia (especially China and Japan).