Ming Zeng

Guangzhou Honda Automobile Co., Ltd. - Honda's Entry into the China Car Market

By  Philippe Lasserre,  Ming Zeng
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Honda became the new joint venture partner of the Guangzhou Automobile Group, after Peugeot’s pullout from Guangzhou in 1997. The new joint venture, Guangzhou Honda Automobile Co., Ltd., has made remarkable advancements from the start of the operation, although the competitors were operating in the red.

    Published 29 Oct 2002

    Reference 5059

    Topic Strategy

    Industry Automotive,  Transportation/Trucking/Railroad

    Region Asia

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    Guangzhou Honda Automobile Co., Ltd. - Honda's Entry into the China Car Market

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    Honda became the new joint venture partner of the Guangzhou Automobile Group, after Peugeot’s pullout from Guangzhou in 1997. The new joint venture, Guangzhou Honda Automobile Co., Ltd., has made remarkable advancements from the start of the operation, although the competitors were operating in the red.
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      Alibaba.com

      By  Ming Zeng
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      The case describes the development of Alibaba.com, an Internet start-up originated from China that had become the world’s largest online business-to-business (B2B) marketplace for small and medium-sized enterprises (SMEs) conducting international trade.

        Published 09 Jan 2001

        Reference 4969

        Topic Strategy

        Industry International Trade and Development,  Internet

        Region Global

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        Alibaba.com

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        The case describes the development of Alibaba.com, an Internet start-up originated from China that had become the world’s largest online business-to-business (B2B) marketplace for small and medium-sized enterprises (SMEs) conducting international trade.
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          China's Haier Group: Growth through Acquisitions

          By  Hellmut Schütte,  Ming Zeng,  Robert Crawford
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          This case deals with the integration of a recently acquired state-owned enterprise by Haier, a rapidly expanding, collectively owned company in China. It highlights the challenges of managing post acquisition integration in China, especially that of state owned enterprises and also provides useful information to understand the characteristics of emerging Chinese companies.

            Published 01 Aug 2000

            Reference 4898

            Topic Strategy

            Region Asia

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            China's Haier Group: Growth through Acquisitions

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            This case deals with the integration of a recently acquired state-owned enterprise by Haier, a rapidly expanding, collectively owned company in China. It highlights the challenges of managing post acquisition integration in China, especially that of state owned enterprises and also provides useful information to understand the characteristics of emerging Chinese companies.
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              Guangdong Electronics

              By  Ingmar Björkman,  Ming Zeng
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              The case describes the challenges of transforming a joint venture in China. The joint venture has experienced various problems in areas such as quality control, logistics and expatriate management.

                Published 01 Jan 1999

                Reference 4862

                Topic Strategy

                Region Asia

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                Guangdong Electronics

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                The case describes the challenges of transforming a joint venture in China. The joint venture has experienced various problems in areas such as quality control, logistics and expatriate management.
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